With increasing the demand for apps in local languages the uses of mobile apps are expected to grow tremendously from around the world. With the advent of high-tech devices being able to render different fonts and languages, the number of content offerings in various vernacular languages is also increasing.

The foremost challenge faced by the publisher with over a million Google Play Store and Apple App store users is the distribution of their content. So in this article, we come up with various tactics to be used to increase your App visibility in various search engines.

Improve App Store Optimization

To gain the attention of your users towards your app it needs to be highly visible enough. And there is no magical formula other than App Store Optimization to increase the level of visibility of your App in the app store. App Store Optimization is foremost and the magical strategy to increase mobile app downloads and app visibility.

App Store Optimization simply means the process involved to rank your app higher in app store search results and if your App gains higher ranks in app store search results it will be more visible to your target customer. Hence, the increased application visibility attracts more traffic towards your app page in the app store.

App Store Optimization is a long term solution to increase the visibility of your application in the app store. To ensure that your App ranks higher in the app store than for this purpose you should constantly update your keywords and also monitor your app store’s page views to downloads and conversion rate and keep on improving it with proper testing and monitoring.

App name length

With the recent updation, Google Play Store restricts its app’s name up to 50 characters only. So to increase the visibility of your app you have to choose a simple and concise name of your app and add a few keywords under it to improve your search visibility. Always make sure that you should not use more than 50 characters in your app’s name because using more than 50 characters in the name of your App make your Android app not visible on Google Play.

On the other hand, iOS App Store also restricts its app name up to 30 characters. So to prove the authentication of your app, you should name your app in between the restricted number of characters and try to add a few keywords under it so that it should be capable enough for increasing the application visibility in the app store.

Influencer marketing

Social media influencer also plays a vital role in increasing your app’s visibility in App Store and Google Play Store through increasing public awareness regarding the uses of your app. Before knowing how social media influencer helps increase the f is a pretty it is important to understand “who is social media influencer”?

Simply influencer is a person who is well-known people on various social media platforms such as Instagram, YouTube, Twitter, and many more for a specific niche. The process of influencer app marketing involved getting your App reviewed and tested by these people that it made a positive influence on your target customer to make them interested in your app. To increase your app’s visibility it is advisable to reach out to these influencers and put your efforts so that they advertise your app.

Encourage users to review and rate

Always encourage your users to write a good review about your app as App Store always considered positive reviews as one of the key considerations for the validation of the app’s quality which in turn improves its ranking in the app store. All those apps which are having good reviews and ratings remain top of the app store. So you should encourage your users to write a positive review by sending them a push notification periodically.

Facebook advertising

Facebook is having its install ad features that are the convenient way for an app publisher to reach its target audience by increasing its app visibility and get more downloads. The app publisher uses this social media platform to create various campaigns and attract their target audience towards their app and is also very cost-effective to reach out to the audience and get more conversions towards app downloads.

Use advertising platform

Various advertising platform provides services to increase the visibility of your app. Global media utilizes a unique traffic scoring platform that analysis more than a hundred parameters and patterns to increase the visibility of your app by providing unique access to the campaigns and allowing full transparency and measure of your activity with real time KPI’s. 

Global media is an innovative advertising platform that is dedicated to real-time advertising of your app to increase its visibility by ensuring direct AP traffic over your mobile apps. We are having a specialized team of experts in digital marketing for providing services to advertise your app in the App Store and Google Play Store so that its visibility will increase day by day.

As the mobile app business continues to become a significant contributor to the digital economy with increasing mobile app revenue, more and more startups are entering the app business. But the principal question that crosses the mind of anyone considering to build an app is the app development cost. 

Now, when coming to the question of app development cost, there are several different factors: the target platform, target audience market, app features and functions, development approaches, choice of development company or freelance developers and the country of development. All these factors can directly or indirectly influence the app development cost. Naturally, with so many factors into consideration, it isn’t easy to assess the cost of development for mobile apps. 

Where should you head for hiring hourly developers? 

Generally reputed development companies with a strong portfolio of successful startup apps are better-versed in the challenges and tricks to keep the development cost under check. In contrast, freelance developers or small development companies come with many hidden fees. So, it is not appropriate to take the so-called hourly rate for developers’ face value. 

The hourly rate for developers and the overall development cost also depend upon the country and regions. For instance, in countries such as the USA, UK, Australia and Canada, an hourly developer’s hiring cost will be a lot higher. App developers in Belgium or Spain, in contrast, can offer a better price quote.

Just one-fifth of developers participating in a survey carried out by Stack Overflow prefer to call themselves developers. This happens because of the stark difference among developers in terms of earning. The median salary for an app developer in the US is much higher than developers in other countries. 

As for the freelance developers, you can hire freelancers at $61-80/hr, but this also depends on the developer’s location, part-time or regular roles, engagement model, etc. Working with digital nomad developers can be an option provided you are in total control of how things come out. The difference between full time and freelance developers can also help decide the cost. 

The understanding of hourly pricing model 

This is the trendy and widely recommended pricing model for long-term app projects that involve less understanding of requirements and persistent specification changes. It remains the ideal one when you look for a transparent and utterly flexible pricing model. 

As per this model, there will be a custom development team that will offer client services. The client will provide a monthly rate comprising all the developers’ monthly salary and overhead costs, such as administrative cost, infrastructure cost, and some management cost.

According to the survey carried out on the hourly rate that freelance mobile app developers get, freelance developers generally charge $61-80 per hour. Though it can vary as per locations, the development challenges involved, etc.?

How Much Cost do you need to bear for hiring an App Developer?

Finally, let’s face the cost considerations point-blank. The two principal concerns that always remain are the price and quality. These two considerations also depend on the project’s location and the hired developer. 

Simultaneously, the ultimate cost of the app project doesn’t only depend upon the developer location. Many aspects are involved in the app type and its features and functions to the experience and portfolio of successful app projects.

An essential app that comes with templates, drop-down menu and inbuilt device storage takes an hourly rate of $80-160. A sophisticated data-centric app with robust backend, storage, data processing and visualization tools will take at least $$50-100. E-commerce app projects, messenger apps and games, all have different hourly rates for building the app. 

The team size and the developer talent pool is decided based on the app type and complexity. Accordingly, the project can offer us an idea of the development cost. Native app development is expensive, and you need to target two different platforms with separate apps. The cross-platform apps by using the same codebase for both platforms can save cost. 

There is another primary consideration. It is common knowledge that developers’ salary is not the only cost component when you hire developers. Apart from the difference in wage and remuneration among developers worldwide, there are significant differences in fees, taxes and administrative or management costs. These factors are also vital contributors to mobile app developers’ hourly hiring cost. 

Mobile app developer’s hiring cost in the UK

There are profound differences with other countries when it comes to the UK. Every citizen in the UK enjoys a tax-free Personal Allowance amounting to £12,500 every year, and this component remains excluded irrespective of their salary.

The taxes in the UK are much higher than in the US. On the other hand, developers get less salary in the UK. This makes a larger financial constraint for the developers in the UK. 

Focus on quality developers with a great portfolio 

The best strategy to keep the development cost lower will be selecting the right developer talents for your project. It is essential to make sure they have the right expertise, experience and skills your app project needs. 

In this respect, it is essential to understand the developers’ average salaries with various experience levels. Generally, a junior developer gets an average salary of $47,000/year while a software engineer with a medium level of experience and exposure gets $74,000/year and talented senior developers get $92,000/year. 

Conclusion 

From the above elucidation, it is clear how to make the right estimation for the hourly rate you need to pay to developers for your project. While the variable factors are too many, you need to focus on your project’s right cost considerations and elements without compromising on the quality parameters.