Over 1.3 billion people use Instagram every year. The sheer numbers make this social network the best platform for influencers. As a small business owner, you have to take advantage of this fact.
However, your influencer marketing efforts go beyond reaching out to an Instagram personality. Otherwise, you won’t discover the best one to represent your brand.
Do you need a good starting point? If so, continue reading for a quick Instagram influencer guide:
Have A Definite Influencer Marketing Goal
Your influencer marketing approach depends on your desired campaign. You can either contact a few huge influencers or tap into several micro-influencers. The latter is for covering a more specific reach.
Micro-influencers have between 6,000 and 10,000 followers. Meanwhile, full-time influencers can go beyond 100,000.
Regardless, consider making clear key performance indicators (KPIs). How do you measure your success? Is it the number of impressions or engagements?
If you want to excel in everything, ensure you have target figures. Otherwise, you have no way of verifying your campaign success.
List Your Potential Candidates
Shortlisting influencers involve checking their content. Look at their previous Instagram posts to determine whether they match your business.
Check the influencer’s niche since it’s the primary factor for compatibility. If you’re a plumbing business, ensure the influencer is at least a handyman. Doing this ensures your products or services match their audience’s interests.
How often do they post? If they make frequent posts, the Instagram algorithm will likely favor them. It becomes more apparent if they have a good ratio of followers engaging with their content.
Contact The Instagram Influencer
Once you choose the right influencer, it’s time to reach out. Check out the best websites for Instagram business marketers to start.
If you’re hiring an independent influencer, send them a direct message on Instagram. These micro-influencers often lack other channels. If they have a listed email address, send one expressing your interest.
Introduce your business brand and define your products and services. Once done, connect it with the influencer’s content and target audience.
Are you pursuing huge influencers? If so, reach out to their agents for a booking. Aside from introducing your brand, showcase your campaign vision.
Once you establish contact, screen the influencer thoroughly. Seasoned influencers will provide the following information:
- Follower growth
- Average reach
- Audience profile
Be more flexible when targeting micro-influencers. Always request for their past collaborations with other brands to prove their legitimacy. The Instagram influencer market continues to grow, so you always have other choices.
Read More Instagram Influencer Guide Articles Now
We hope you learned some tips from our Instagram influencer guide. Use these to ensure your marketing campaign succeeds and guarantees business growth.
Investing in other types of marketing is a must. Consider using innovative marketing strategies to improve your results.
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