It was not unless Apple’s ARKit and Google’s ARCore that businesses knew the full potential of AR. The technology existed before, but Apple and Google’s launch made it easier. So, today businesses know how to leverage AR to its fullest. 

However, if you think the augmented reality for fashion would be new, unexplored, then it’s not. Around 150 years ago, Hans Christian Andersen first thought of wearing digital clothes. Here’s an excerpt from his book, “The Emperor’s New Clothes,” says that two weavers pretended to make a suit claiming only the one fit for the position will be able to see it. Maybe Andersen didn’t know that it would be a new trend in the near future. Although virtual dresses feature is still not fully explored but, in the world where social distancing is becoming the new normal, zoom – a meeting place, the idea of digital wardrobes ain’t that far away. 

That’s basically a tiny peril of adopting AR. Let us see what the possibilities of adopting AR for fashion are. 

• 3D Visualization

Online shopping is the holy grail of businesses. Customers prefer an online preview that ensures that the product is as described. They need more than 2D images showing the apparel’s front and backside or a lipstick shade on the package. You can provide them with a surety that the product they would receive is exactly as shown in the preview. Of course, you would need an AR app with a 3D preview feature. 

With it, you can help your customers make a proper buying decision. The 3D preview can reduce your cart abandonment and return orders. As customers are sure about the product before purchase, they are least likely to return it. By bringing in an AR app, you can not only reduce your efforts and money on returns but also boost your sales. 

• Smart Mirrors

There’s a retail apocalypse, but that doesn’t mean that customers would stop buying from physical stores. However, if the flagship stores keep the same approach where customers need to drag piles of clothes to try on, they are likely to fail. 

Customers don’t like trying on clothes and shoes. They, including me, are too lazy to try every piece. If it doesn’t fit, they won’t bring in another size and try again. They would simply ditch the product. If I were in that place, I would rather buy online than even go to physical stores. AR-enabled smart mirrors can provide the solution for it. 

You can implement a smart mirror in your physical store that lets your customer try different products simply by standing in front of the mirror and moving your hands. With AR technology, you can add all your product catalogs, and customers can keep trying like the filters on the photo editing app. 

The perk of this feature is that it improves customer service. Shoppers can get a 360-degree view of the product they are trying on. They can even compare the two products side-by-side and choose one. They can replay the dresses they tried on to get the hang of it.

With the data collected, you can provide shoppers with proper fitting clothes. Next time they visit your store, you would know if the size fits them or not, without them saying it out. 

• Virtual Fitting Rooms

Smart mirrors are something that enhances the in-house experience. But what if you have an online store and want to help customers to try and buy? You need to bring in an AR app. 

The augmented reality for fashion provides a virtual try-on feature that allows customers to try products from their homes’ comfort. They can create an avatar that relates to them and try on products. Or, they can jump in front of the cameras and try on themselves, virtually, of course. 

Many brands have already implemented it. 

Dior, the French luxury brand, allows customers to try on glasses from the comfort of their home. Amazon launched virtual fitting rooms for shoppers to try on clothes before purchase. 

L’Oreal, the popular makeup brand, enables buyers to virtually test lipsticks and hair colors using videos and images. 

• Digital Couture

Do you know that most people in the fitting room of department stores only try clothes to click a picture?

You can provide them with such a feature that allows them to try on products and click a picture without actually doing it. 

Digital couture can be a tool to market products and build brands instead of partnering with an influencer to market your new products. You can integrate an AR-powered virtual dress feature. The advantage is that you can learn about customers’ reactions to your new collection. Gucci, for example, is planning to offer both digital and physical versions of designs. 

With digital designs and customers trying out, they can know if the style needs to be in the market. If not, they can just drop the physical version and move to the next. Simple, they would save cost, resources, and besides, they can achieve no-cost marketing. 

Just like Gucci, you can market your product designs and be on a winning platform. 

Wrapping Up

Augmented reality for fashion can increase your brand’s competitive position and can keep you at the top. The above-mentioned ways are a tried and tested approach to AR. Yet, there’s much more that can help you improve customer service and boost their confidence in purchasing.

Denim is a renowned fabric of clothing generally used to make jeans and dyed with indigo giving them a blue color. This specific color is known to be great for hiding dust or dirt that got onto the jeans.

But, in the current days, you can easily find jeans in many different styles and colors. Among these, cinch jeans are one of the best to choose from. Another interesting fact regarding the jeans is that a variety of them are trampled with rocks to provide a rugged or craggy look.

Various Types Of Jeans

Jeans is an outfit that you can put on almost any occasion as long as it compliments your body. It is very important to look for an ideal fit and focus on the comfortable variety such as cinch jeans.

Here is a list of diverse types of jeans that you can choose from.

• Slim Fit Jeans Most people are not clear about the meaning of slim-fit jeans. It has a tight fit with a tapered leg opening. This makes it an ideal option for skinny guys as it helps provide shape to their legs. This type of jeans is mostly considered to be a perfect mix of both style and comfort. You can also find a slim fit variety of cinch jeans.
• Loose Fit Jeans These jeans have a baggy fit that provides enough breathing space. Also, this loose fit jeans provide a lot of space around the butt and thighs, so it does not stick tightly to your thighs. This will be a more comfortable option if you are big boned or have a big waist. The best part about this type of jeans is that you can wear them for long period without any comfort issues. If you are looking for a more comfortable option, you can go for loose fit cinch jeans.
• Regular Fit Jeans This type of jeans perfectly fits your body straight from the hip to the thigh. Regular fit jeans are the best option for thin or not too big-boned guys. Also, this pair of jeans has a large leg opening and a mid-rise too. So, people who are neither too thick nor too skinny prefer this. Cinch jeans are also available in a regular fit variety.
• Tapered Fit Jeans Tapered jeans are mainly tapered towards the ankle. This style again possesses a very narrow hem and the ankle width is much less than the knee. Tapered fit means wider at the top and narrow at the bottom.
• Straight Leg Jeans The characteristic feature of this type of jeans is a straight narrow leg shape from the hip to the ankles. So, it possesses the same width along with the thighs, knees,  and leg opening. Also, the width of the leg opening is about 14 to 17 inches.
• Flared Jeans There is the presence of a large flare, especially at the jeans’ hem. Also, the width at the knee will be narrow in this specific variety. The leg opening is typically 20 to 23 inches.
• Skinny Fit Jeans Many people are not clear about the meaning of skinny. The skinny jeans are skinny from the waist to the ankle. But this particular pair of jeans is worn mostly as a style statement as it does not offer a lot of mobility. So, these are not suitable for thicker guys as it can be very tight.

So, discussed above are some of the different types of jeans that you should know about. All you need is to select cinch jeans as these are the more comfortable option. Also, you should be confident regarding your body type so that you can decide the best fit for yourself.

The evolution of humble huaraches that were cheap and sturdy into a world-class fashion accessory is remarkable. The modern-day huaraches come well-polished in different varieties. These Mexican sandals are available for affordable and higher prices. Are you wondering how this simple and elegant footwear became famous around the world? This article can answer all your concerns about the popularity of Mexican huarache sandals.

Trendsetter

Huaraches were popular footwear in the US during the 1960s. They became associated with surfers and hippies in California. This slowly became a trend among the masses and evolved from farmer’s footwear to a fashion accessory.

Artful Designs

The earlier huaraches were simple. But the leather weaving became an art form that led to complicated weaving designs. This stunning craftsmanship is diligently passed on from one generation to the next. The leather huaraches go well with any kind of attire you want to wear during warm weather. They come in different variants, such as rustic, simple, and intricately woven patterns.

Lightweight Footwear

Huaraches are lightweight and mold perfectly around your feet. The designs and quality material make these shoes comfortable even in hot weather. The indigenous tribe of Raramuriuses the simpler version of huaraches, which is one of the main reasons for their long-distance running abilities.

Sturdy and Biodegradable

Huaraches are made of natural materials like leather. They don’t use any harsh chemicals that may damage your feet or the environment. Besides being sturdy and durable, huaraches are biodegradable and relatively chemical-free. They use vegetable-tanned leather, which helps these sandals last.

Affordable

Quality huaraches are handmade by Mexican artisans, yet they are still affordable. You can buy handcrafted huaraches for less than $100. However, there are also high-end huaraches that are made using the finest quality leather with complicated designs.

Best for Summer

Huaraches are lightweight and stylish. Most people use huaraches for summer, as they are more breathable and very comfortable than other shoes and sandals. They allow for your feet to breathe, so you can wear them without socks.

Sustainable Manufacturing

Making huaraches consumes a lot of time, and an artisan makes about three or four huaraches in a day. The materials are sourced ethically, and the leather tanning process is done in an environmentally sustainable manner.

If you plan to buy quality huaraches at affordable prices, Brand X Huaraches is a great place to shop.