The landing page is the face of your company in the online world.
It is, in fact, the entry point to a single page that appears when people click on the search result.
In order to enhance your conversion rates, it is vital that you have a landing page that is attractive, and convincing. Simply put, landing pages convert the leads that your ad campaigns bring to the site.
It is for this reason that you have to ensure that your site does what it promises.
Afterall, what’s the use of the site if people visit but do not convert. Now if visitors in your site do not take any actions, then your business can incur a huge loss and can hurt your cause big time.
Effective landing pages are usually those web pages that are stand-alone and have a single focus – a call to action directed towards your target audience.
So here are some of the essential strategies that will help you to create a high-converting landing page. Just take a look.
- Make an Offer That Your Customer Can’t Resist – You should motivate your customers to take immediate actions. And there is nothing better for this than an enticing offer popping up on the screen of a 25% discount or free shipping or a free gift maybe.
This is something that your competitors are not doing and visitors naturally will purchase from you as you are giving immediate incentives.
You should have an easy-to-spot and clear impression with your page in order to make the statement of your offer specific and clear so that your visitors do not have an iota of doubt regarding the same.
The aim is to offer your visitors something that they can make use of immediately and can understand in one go which will compel them to convert on spot.
- Provide an Easy-to-Find and Convincing CTA – The Call-to-Actions happen to be the way in which you can appeal to your visitors and guide, urge, inform and ask the visitors to take actions. In order to fulfil your goals, clear-cut CTAs are mandatory.
It must have visual clarity be it a sign up request, contacting you, purchasing your product or service or booking a slot for a service or anything else. Your CTAs also must appear in the right places on your site so that your customers face no problems in knowing what they are getting from your store. Fact of the matter is that the CTA must not be something that can confuse your audience.
- Make the Most of Trust Elements – The videos, images and graphics can attract the visitors. They can make an emotional connect and also persuade them to take actions accordingly.
40% of the people are witnessed to respond better towards visual info than towards just texts. In this case you can go innovative with self-made videos or hand-crafted illustrations.
You should just think out of the box, get creative and see what appeals to your customers the most. Try experimenting before you settle for best results.
- Make a Killer Headline with Persuasive Subheads – The headline is where it all starts. So it is your best opportunity to make your audience get interested, make them understand your offer and appeal them to avail it.
So you should ensure that –
- Your headline is short and sweet – not more than 20 words and limiting it to 10 is even better
- It should be able to grab the attention of the reader
- It should tell the reader what the product or service is about
Again if the headline is accompanying an image explaining the service or product, you don’t have to go and mention the details about it in the copy.
Once done with the headline, you should ensure that while the headlines help you grab your visitors’ attention, subheads should help to retain them. Together they add to the power of the landing page. Try to make your landing pages –
- Persuasive
- Place the persuasive one below the headline
- The subhead can provide further details to what you have mentioned headline
Arrange the contents in a way that explains what is offered and it is much more successful in connecting with the readers.
- Put On Value-added Things – You are not going to describe the features of services or products on the landing pages. That is not going to work. Instead you must enlist the only reasons for the visitors to be there – short and precise. So you should only mention those attributes here that will be relevant to the users. You should avoid stuffing the landing pages with something that do not solve problems of the visitors or fail to address what they may be looking for or do not benefit them directly.
These are just some of the ways as recommended by the experts of premium web designing company following which you can create high conversion landing pages that will truly boost your ROI.
