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Social Media Marketing – Dos and Don’ts



Social Media Marketing

The prospect of using social media platforms can be intimidating, but you must have seen the increasing importance of business presence on these platforms. Various social media platforms are out there, and all of them have somewhat a role in improving your visibility and pulling your target audience to your products and services. Whether you have a start-up or an established business, you will need a social networking site to reach out to your target audience and improve brand awareness. 

The need for investing in networking sites has dramatically gone up in recent years. Even though you are a start-up, you need to build your presence on social media sites. Understanding the importance of social media presence, some young entrepreneurs are borrowing money from direct lenders. Many of you think that social media marketing is all about creating posts and uploading them every other day. 

Getting likes, comments and shares are enough to ensure that your posts are engaging and you are on the right track, but the fact is it is much more about that. It requires proper planning and strategy. If you are looking forward to optimising your social media presence, you need to bear the following dos and don’ts in your mind. Look at them.

Here are the dos

  • Set clear objectives

There is no point of publishing posts every other day if you do not know where it would lead you. Almost every business is present on social media sites, but not all of them have the same goals. Some of them may be maintaining a presence on these sites to improve visibility while others would be doing so to generate leads. 

What goals you have will serve the basis for framing strategies. If you do not set goals, you will never be able to know if your social media presence is contributing any benefits to your business. Having goals means having a particular direction in which you will set your efforts. 

  • Social listening

Social listening allows you to track your social media accounts for mentions of your brand name and keywords related to your business. Social monitoring and social listening are two different things. 

The former requires you to analyse engagement. However, the latter allows you to get an insight into how people are discussing your brand. You will have to track competitors’ progress and efforts, find pain points of your target audience, what people are talking about on social media platforms, and the context and tone of the message that have a mention of your brand, keywords or products. 

  • Post regularly but avoid over posting

When it comes to building a presence on social media sites, you will likely post every day. If you feed your audience engaging posts every day, your audience will not forget you. However, consistent posting does not mean over posting. Otherwise, you will overcrowd your audience with feeds. To begin with, follow these tips:

  • Facebook: minimum of three posts per week, maximum one post every day.
  • Twitter: minimum of three tweets per day, maximum of 30 tweets. Consider retweet time to time.
  • LinkedIn: minimum twice a week, maximum one post every day. 

However, make sure that the post you create is engaging, compelling and spreading the right message to your prospects. Here is an example:

Suppose you are a financial company and offering various types of short-term loans and want to create a post on loans for unemployed.

Case 1: You want to generate leads

Loans for unemployed
Interest Rate – 5.8% Now 4.3%
Offer Valid until 30.8

Case 2: You want to provide informative content

What to consider while choosing for loans for unemployed from direct lenders only

Regular posting is compulsory, but at the same time, you need to ensure if it is justifying your goal. 

Here are the don’ts

  • Use all social media platforms just for the sake of it

Many entrepreneurs think that they should feed posts on all social media platforms because it will help them grab more audience. If you are also doing so, you are making a big mistake. You should make your presence on a networking site where your target audience is present. 

For instance, it does not make sense to use Pinterest (commonly popular with fashion and beauty streams) if you are dealing in financial products. You should instead use Facebook and LinkedIn. So, while choosing any platform for the promotion of your products, make sure that your audience is present there, and it justifies the type of content you want to promote it. 

  • Ignore questions, comments and messages

You have got followers, so you are all done. Wrong! If you have been receiving questions, comments and messages, you should answer them as immediately as possible. Not responding them on time will tarnish your image and all your effort will go in vain. 

Social media conversation is supposed to be two-way, not one-way. If you respond to the comments and queries of your users, they will get a more delightful experience. 

Now you must have a better understanding of dos and don’ts of social media marketing.

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Social Meida

The Brief and Only Instagram Influencer Guide You’ll Ever Need




Instagram Influencer

Over 1.3 billion people use Instagram every year. The sheer numbers make this social network the best platform for influencers. As a small business owner, you have to take advantage of this fact.

However, your influencer marketing efforts go beyond reaching out to an Instagram personality. Otherwise, you won’t discover the best one to represent your brand.

Do you need a good starting point? If so, continue reading for a quick Instagram influencer guide:

Have A Definite Influencer Marketing Goal

Your influencer marketing approach depends on your desired campaign. You can either contact a few huge influencers or tap into several micro-influencers. The latter is for covering a more specific reach.

Micro-influencers have between 6,000 and 10,000 followers. Meanwhile, full-time influencers can go beyond 100,000. 

Regardless, consider making clear key performance indicators (KPIs). How do you measure your success? Is it the number of impressions or engagements?

If you want to excel in everything, ensure you have target figures. Otherwise, you have no way of verifying your campaign success.

List Your Potential Candidates

Shortlisting influencers involve checking their content. Look at their previous Instagram posts to determine whether they match your business.

Check the influencer’s niche since it’s the primary factor for compatibility. If you’re a plumbing business, ensure the influencer is at least a handyman. Doing this ensures your products or services match their audience’s interests.

How often do they post? If they make frequent posts, the Instagram algorithm will likely favor them. It becomes more apparent if they have a good ratio of followers engaging with their content.

Contact The Instagram Influencer

Once you choose the right influencer, it’s time to reach out. Check out the best websites for Instagram business marketers to start.

If you’re hiring an independent influencer, send them a direct message on Instagram. These micro-influencers often lack other channels. If they have a listed email address, send one expressing your interest.

Introduce your business brand and define your products and services. Once done, connect it with the influencer’s content and target audience.

Are you pursuing huge influencers? If so, reach out to their agents for a booking. Aside from introducing your brand, showcase your campaign vision.

Once you establish contact, screen the influencer thoroughly. Seasoned influencers will provide the following information:

  • Follower growth
  • Average reach
  • Audience profile

Be more flexible when targeting micro-influencers. Always request for their past collaborations with other brands to prove their legitimacy. The Instagram influencer market continues to grow, so you always have other choices.

Read More Instagram Influencer Guide Articles Now

We hope you learned some tips from our Instagram influencer guide. Use these to ensure your marketing campaign succeeds and guarantees business growth.

Investing in other types of marketing is a must. Consider using innovative marketing strategies to improve your results.

Did you find this guide helpful? If you want more informative articles, explore our other posts today.

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Social Meida

How to Build Instagram Content Strategies: What You Need to Know




Instagram Content Strategies

In 2020, Instagram hit over 1 billion active users, making it one of the most popular social media platforms of all time. If you’re not using Instagram to market your business, you’re missing some key demographics.

The important thing to understand about Instagram is that most of its users are on the younger side. That means that Instagram is populated by tech-savvy and digitally-minded people who seek out quality content.

With that in mind, how can you build Instagram content strategies that will meet these high standards?

Read on to learn more about marketing with Instagram the right way.

Curate Your Existing Content

Instagram is a social media feed that is designed to be viewed in two distinct ways. The first is in the ongoing feed, where users scroll through a variety of content ranked by universal and personal algorithms. The second is on your actual profile.

When you click on your profile, you’ll open up a grid of all of your posts. To meet Instagram user standards, these posts need to share a cohesive aesthetic. If old posts don’t align with this aesthetic, consider deleting or archiving them.

Make Goals and Schedule Posts

Understand what it is that you want from your Instagram posts. Are you hoping to encourage user interactions? Are you hoping to call your users to action, perhaps by sending them to your business website?

Come up with a list of goals and create a long-term schedule. You can plan for the next three months, six months, or calendar year. When making this schedule, ensure that you’re not posting more than once a day or less than twice a week, or you’ll lose engagement.

Focus on Likes and Followers

You need the algorithm to work in your favor, which means that you need to demonstrate that your content holds an interest for a lot of people. That means that you need to build up a following. 

First, you need to get eyes on your content. The best way to do so is to make sure that your posts are generating enough likes to show up as “relevant” for users that haven’t yet seen them. This can seem like an unbeatable task: you need likes to get likes.

The good news is that you can get real Instagram likes for free.

Prioritize Quality Over Quantity

If you’re feeling stuck, go back to the drawing board. Don’t post a ton of content that isn’t thought through in hopes of generating attention. 

Instead, spend some time coming up with high-quality content for Instagram and posting at a slower rate. Clear images and graphics with a branded color scheme are a great place to start. Make sure your posts offer the user value in the form of information or entertainment.

Build Instagram Content Strategies That Work

If you’re not using Instagram to market your business, it’s time to start. Before you start posting away, make sure that you build Instagram content strategies that are designed to succeed.

Looking for more digital marketing advice? Take a look around to learn about web design, social media marketing, and beyond.

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Social Fever Detailed Review – Track Your Phone Usage



Track Your Phone

The smartphone was a gift a few years ago but now as I see my kids addicted to smartphones, I think life was better way back in those early days! The evolution of smartphones has sent a lot of devices to the grave. Devices like music player, camera, camcorder, GPS, radio, flashlight, calculator, scanner, gaming console, barcode scanner, books, timer, watches, compass, photo albums, clock, calendar, newspaper, telephones, and a lot of devices are obsolete now.

This evolution had a massive impact on our screentime as we use smartphones for a lot of different purposes now. And, on top of that, the evolution of social networking apps like Facebook, Instagram, Snapchat, Twitter and YouTube had added another level of addiction to youngsters.

To curb this unnecessary smartphone usage, we have started taking a lot of precautionary measures. One of them is using another app called Social Fever. It may sound funny that an app is curbing other apps addiction but it’s true! Check out this Social Fever Review to learn more about how this smart solution can save your time effortlessly and curb the addiction of smartphone usage and social networking.

Social Fever Review

  • Designed By: Systweak Software
  • Required OS: Android 5.0 and above
  • Released/Updated: 5 Nov 2020
  • Current Version:
  • Size: 20 MB
  • Download Link: Get it Here

Social Fever is the latest trending app for smartphone addiction management. You can detox your smartphone addiction by keeping a track of your online activity and timely disconnection. It helps you to manage your time wisely and get calculated the usage of your smartphone. It helps you disconnect from the smartphone screen and connect with the real world. You’ll start spending time with your friends, family and colleagues. You may not be aware when you fall victim to Nomophobia!

Social Fever is loaded with smart features to set goals, interest, history, ear health, configure app usage, water reminder, track goals, notifications and alerts to bring your life back. This intuitive app is designed to make you productive, take good care of your health and connect you with the real world. It keeps a track of your screen time, phone lock/unlocks counts and your social activities.

Pros & Cons

In this Social Fever Review, let’s compare the Pros and Cons if it actually makes a difference to our phone usage.


  • Set daily, weekly goals and compare reports
  • Accurate information on screentime or number of unlocks
  • Light on device usage as it doesn’t consume much phone resources
  • Helps you meet your real-life goals with proper reminders and a calculative approach
  • Protects your eyes & ears from excessive usage and from Nomophobia
  • Shows alert on app usage and kills apps when you exceed timelines
  • Helps you track and limit your daily social networking usage
  • User-friendly interface and easy-to-use console


  • Comparison with previous usage not available

Social Fever App Features

Set Interests

Add and configure your interests and habits on the Social Fever app and it will help you keep a track of your goals. Be more productive and people friendly with this app by detoxing your phone addiction.

Eye & Ear Health

Social Fever helps you keep your eyes and ear safe from excessive phone usage. It reminds you to adjust and reduce brightness, volume and lock screen when you exceed a certain time interval.

Set Achievable Goals

Set your daily weekly and monthly goals and it will send you reminders and alerts to achieve your goals. It will help you stop wasting your time on useless apps and make you more productive.

App Usage Tracker

Social Fever app helps you keep a track of your app usage and manage digital life wisely. It tracks and displays the time spent on specific apps and notifies you as you exceed the timelines.

Usage History

Social Fever app helps you track and manage your app history and compare your usage with previous weeks. It displays results in statistical format with charges and graphs.

Water Reminder

Social Fever App keeps you hydrate all the time. You can set up hourly reminders and it will repeatedly remind you to drink water at timely intervals.

Relive your Hobbies and Habits

Social Fever App helps you reconnect with your favourite hobbies, habits, courses and helps you spend your time on productive apps. It offers proper app suggestions and reminders.

Summing Up

This Social Fever Review is conducted in our testing centre with dozens of developers and quality testers for a week. The app usage and control over screentime was recorded highest among other time tracking apps. Relive your interests like cycling, cooking, plantation, pets and more with actual reminders and suggestions. It helped the entire team in being hydrated and take good care of their eyes. The Social Fever app actually worked well in our comprehensive tests and is recommended as the best smartphone management app for Android.

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