In 2020, Instagram hit over 1 billion active users, making it one of the most popular social media platforms of all time. If you’re not using Instagram to market your business, you’re missing some key demographics.
The important thing to understand about Instagram is that most of its users are on the younger side. That means that Instagram is populated by tech-savvy and digitally-minded people who seek out quality content.
With that in mind, how can you build Instagram content strategies that will meet these high standards?
Read on to learn more about marketing with Instagram the right way.
Curate Your Existing Content
Instagram is a social media feed that is designed to be viewed in two distinct ways. The first is in the ongoing feed, where users scroll through a variety of content ranked by universal and personal algorithms. The second is on your actual profile.
When you click on your profile, you’ll open up a grid of all of your posts. To meet Instagram user standards, these posts need to share a cohesive aesthetic. If old posts don’t align with this aesthetic, consider deleting or archiving them.
Make Goals and Schedule Posts
Understand what it is that you want from your Instagram posts. Are you hoping to encourage user interactions? Are you hoping to call your users to action, perhaps by sending them to your business website?
Come up with a list of goals and create a long-term schedule. You can plan for the next three months, six months, or calendar year. When making this schedule, ensure that you’re not posting more than once a day or less than twice a week, or you’ll lose engagement.
Focus on Likes and Followers
You need the algorithm to work in your favor, which means that you need to demonstrate that your content holds an interest for a lot of people. That means that you need to build up a following.
First, you need to get eyes on your content. The best way to do so is to make sure that your posts are generating enough likes to show up as “relevant” for users that haven’t yet seen them. This can seem like an unbeatable task: you need likes to get likes.
The good news is that you can get real Instagram likes for free.
Prioritize Quality Over Quantity
If you’re feeling stuck, go back to the drawing board. Don’t post a ton of content that isn’t thought through in hopes of generating attention.
Instead, spend some time coming up with high-quality content for Instagram and posting at a slower rate. Clear images and graphics with a branded color scheme are a great place to start. Make sure your posts offer the user value in the form of information or entertainment.
Build Instagram Content Strategies That Work
If you’re not using Instagram to market your business, it’s time to start. Before you start posting away, make sure that you build Instagram content strategies that are designed to succeed.
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