Indian cooking is an art. The spices you choose determine the final taste. For everyday meals, you need a brand that offers purity, aroma, and consistency. Catch masala from DS Group has become a trusted name in millions of Indian kitchens. This article explores why catch masala is a popular choice for daily cooking.
The Story Behind Catch Masala
DS Group launched the Catch brand in 1987 with an innovative table-top salt sprinkler. This was India‘s first ready-to-use free-flow salt and pepper dispenser designed to prevent lumping in humid kitchens. By 1991, DS Group expanded into spices under the catch masala range. Over the years, catch masala has grown into a complete kitchen solution offering spices, pastes, blends, and seasonings.
Today, catch masala operates across nine categories with over 140 variants and 330 SKUs. The brand has crossed ₹1,000 crore in sales, making it the second brand in DS Group‘s portfolio to achieve this milestone after Rajnigandha.
Why Choose Catch Masala for Everyday Cooking?
The success of catch masala comes from its advanced processing technology. DS Group uses Low Temperature Grinding (LTG) technology to grind spices at sub-zero temperatures. This method preserves essential oils, natural color, and aroma that would otherwise evaporate during traditional grinding. The result is a catch masala product that retains authentic taste and fragrance.
DS Group sources raw materials directly from prime growing regions. Premium turmeric comes from Erode and vibrant Kashmiri red chilies from Bedki. No fillers or artificial colors are added during grinding.
Popular Catch Masala Products
Catch masala offers a wide range for home cooks. Single spices include turmeric, red chili, coriander, and cumin powders. Mixed spice blends feature garam masala, chicken masala, dal makhani masala, and pav bhaji masala. Cooking pastes like ginger-garlic and tamarind paste save preparation time. Whole spices such as cardamom, cinnamon, and cloves are also available. Many home cooks rate catch masala products with 5-star reviews for their authentic flavor.
Innovation Beyond Traditional Spices
In 2026, DS Group expanded the catch masala portfolio with new-age seasonings like pizza pasta seasoning, chilli flakes, oregano, magic masala, mixed herbs, and regional offerings like Jeeravan (Poha Masala) and South Indian-style Podi Masala. These products are packaged in moisture-resistant HIPS containers designed for controlled sprinkling.
Conclusion
For everyday cooking that demands purity, aroma, and convenience, catch masala by DS Group is an excellent choice. With advanced processing technology, direct sourcing, and a wide product range, catch masala brings authentic Indian flavors to your kitchen every day.
Frequently Asked Questions (FAQs)
1. What products are available under catch masala?
Catch masala includes single spices, mixed spice blends, cooking pastes, whole spices, table-top sprinklers, herbs and flakes, and recently launched international and regional seasonings.
2. How does catch masala preserve spice aroma and flavor?
DS Group uses Low Temperature Grinding (LTG) technology, which grinds spices at sub-zero temperatures to lock in essential oils, natural color, and fragrance.
3. Is catch masala available across India?
Yes, catch masala has a reach in over 7 lakh retail touch points through a network of more than 1,500 distributors, including modern retail, e-commerce, and quick commerce platforms.
4. Is catch masala free from artificial additives?
Absolutely. DS Group sources raw materials directly from prime locations and does not use any fillers or artificial colors during the grinding process.
5. When was catch masala first launched?
DS Group launched the Catch brand with table-top salt and pepper sprinklers in 1987, followed by the catch masala spice range in 1991.
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