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Building A Social Media Empire In 5 Steps

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Social Media Empire

The way people from the business realm market their products or merchandise has evolved together with the advancement of technology. Such change has made marketers closer to consumers. It has also given almost anybody the opportunity to create their own niche through various social media. However, building a social media empire requires clever strategies, commitment, drive, and creativity more than anything else. But, how should one really go about establishing a social media empire?

  1. Develop the concept.

After deciding to use social media for business growth, the next thing to do is to develop a concept or idea which could easily attract the attention of potential customers. Being comfortable in working with the concept is very important at this stage.

Moreover, the brand has to be defined. It has to be able to convey the message it purports to deliver to the target audience. At this point, working with a consultant to come up with goals and to identify the appropriate social media or networking sites.

  1. Use different social media platform.

The type of media to use in social media marketing is very crucial to be successful. Social media sites to be utilized must fit the concept or brand that is being promoted.

Networking sites such as Facebook, Twitter, Linkedn, and Instagram are all powerful promotional sites. Opening accounts with these multiple social media sites helps marketers to reach a good volume of online audience the soonest possible time.

Furthermore, it is essential to manage these accounts regularly. In such a way, marketers can monitor how effective promotional campaigns are via these sites.

  1. Build a Network.

The core of an empire is its members or network. In social media marketing particularly, a strong network is vital to create brand awareness among internet users. A network, however, does not only have to be composed of a large number of people. Quality of network is also very essential.

People who are considered to be influencers must be reached. Such kind of people can swiftly spread words about the marketer or company and can drive online audience.

  1. Utilize diverse media content.

Blog posts are effective tools to promote. However, they should not be the only way to advertise products or merchandise. With the way things are going in the internet, people seems to be fascinated with photos and videos. For this reason, marketers also have to creatively link their concept or webpages to such types or media content. Being able to maximize rich media may spark more interest among the target market.

  1. Publish frequently.

Posting content on a regular basis may be laborious but it can be very efficient in keeping the customers actively involved. Regular publication of photos, videos, blog entries, and microblog posts will engage the audience and can even make them share the content with their friends and connections. During this phase, creativity is a much-needed skill.

In the process of building a social media empire, having a set of goals is necessary. However, it is also important to remember not to keep expectations too high. It can take a little while before an audience can fully embrace the concept and the business. Establishing an empire via social media marketing is not a race, anyway. It should be done slowly yet surely.

 

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Social Meida

6+ Tips Quickly Increase Your YouTube Subscriber Count

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YouTube Subscriber

Around 2 billion people log into YouTube every month, which goes on to show how popular the platform is.  However, content creators, especially, the beginners, face an uphill task of roping in subscribers. Unable to get the desired results, they become disheartened. But, you must not worry as I’m sure you are yet to hear some amazing techniques that will boost your engagements.

You can:

  1. Make a YouTube Channel Trailer

How to start getting subscribers if you are new to YouTube? Well, you can make a channel trailer to make the people understand what your channel is all about. Well, a channel trailer is a short video, 50 to 60seconds, that is set to auto-play for users who aren’t subscribed to your channel. It is a powerful way to convert viewers into subscribers.

And, it is an innovative way to promote only the best content. This is why you need to include a 20-30 second highlight reel. You need not have to spend a big budget on the production; all you have to do is prepare an engaging video.

You also need to complete your profile, which means channel icon, About section, etc. You can also include keywords to your “About” section that will help users find your channel more easily.

  1. Make use of end screens

You should leave some time at the end of your video. This section should be reserved for end screen call-to-action.

Typically, end screens appear in the last 5-20 seconds of a video. It directs viewers to different destinations of your choice. You can use them to rope in more viewers and subscribers to your channel, watch another video or playlist, visit another channel, or an approved website.

Now, you might ask how to do it? You have to

  • Sign in to YouTube Studio.
  • Open the Videospage and select a video.
  • Choose Editorfrom the left menu.
  • Select Add an end screen.

However, the end screens and cards are not eligible for videos made for kids. Linking to the approved websites is currently available to members of the YouTube Partner Program.

  1. . Keep the content coming

Now that you are creating new videos, you need to make sure they fit with your target audience. If you upload a random cooking video one day, and a gaming video the next, the viewers won’t know what to expect from your channel. If they are uncertain about the theme YouTube channel is about, they’ll be less likely to subscribe.

You might get random page views, but you won’t have any longterm subscribers. This can be counterproductive. Instead, you need to give audience a reason to subscribe to your channel. So, you must begin by choosing a channel theme. On this note, you should know that some of the most popular Youtube channels are based on vlogging, cooking, gaming, technology, comedy, beauty and fashion, reactions and commentary.

  1. Make an upload schedule

If a viewer finds your channel and sees that your last video was uploaded three months ago, they’re probably going to lose interest. YouTube viewers desire consistency. Therefore, if you want to gain subscribers fast, your YouTube channel should be consistent. Your duty would be to help your audience know (and look out for) when a new video will be launched.

Now you might be wondering about the frequency of posting new videos.

Well, you can start by uploading one video per month. Next, you increase the frequency to 2 and the following month you increase it by one too. When you see, that you have the time and the budget to improve your production, that’s when you ramp up the process. You shouldn’t feel too overwhelming to produce. But, when you choose an upload schedule, make sure you stick to it.

  1. Entice People with Custom Subscribe Button

If you wish to improve your subscriber count, you need to take advantage of the branding watermark. This is a slick YouTube hack, and with this button, the desktop viewers can directly subscribe to your channel, even if they’re in full-screen. In order to create it, you need to choose either PNG or GIF format, with a minimum of 150 X 150 pixels and a maximum size of 1MB.

As per the official recommendations, you can use one or two colors only, and a transparent background. If you wish to know the steps, you should adhere to the following guidelines:

  • Sign in to YouTube Studio
  • Select Settings -> Channel -> Branding
  • Select Choose Image. Following this upload the image that you would like to use as your branding watermark.
  • Specify the display time for the branding watermark.
  • Save changes

Once you start doing this, you will see that the subscriber count has improved.

  1. Interact with Subscribers

YouTube is a community, a place to interact with people and host your videos. Once you start understanding this, you will begin to see far more results. You can interact with the other members of this community through YouTube Live and create your own community on Facebook, Discord, etc.

Today, people rarely use desktop, and they rely on smartphones. If the statistics are to be believed, then the number of mobile YouTube views per day is 1 billion. Hence, they can easily watch live videos on the go. One of the best ways to build a following of subscribers is to support others and offer valuable tips. 

In addition to this, you must comment, like and subscribe as frequently as possible to other content creators on YouTube. So, when you show appreciation, the viewers feel obligated to see your videos.

  1. Create Thumbnails

Thumbnails are one of the first aspects that people get to see first when they surf YouTube. Thus, you need to create eye-catching thumbnails if you want people to click on your video and view the content. But, do you know the trick to turn a few heads your way? You have to include:

  • Quality, eye-catching image
  • Title text
  • 720 pixels tall by 1280 pixels wide, with a minimum width of 640 pixels
  • Contrasting colors
  • A logo
  • Some emotion or emojis to stress on the fact whether you are surprised, shocked, happy, etc.

If you feel inundated, since you have not done this before, then there is no need for panicking. You can readily create stunning thumbnails for your YouTube videos using free content creation tools. You can even create a content thumbnail by pulling a screenshot from your YouTube video. This works wonders if you’re in a hurry.

As you can see, there is no shortage of options when it comes to gaining subscribers. You just have to keep a tab on the latest trends and find the best solution for your channel. If you are writing an assignment on social media and YouTube promotion, you can take pointers from this blog. Once you complete your assignment, be sure to check for errors using spell checker or proofreaders.

Author Bio: Peter Clarke  is an SMO expert and data analyst. Over the years, he has helped out numerous companies and clients with their YouTube and Instagram, Facebook engagements. At present, he is working with MyAssignmenthelp.com, and helping the team expand their reach to more students.

Read Also : Building A Social Media Empire In 5 Steps

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Social Meida

Best Tech Entrepreneurs to Follow on Social Media

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Best Tech Entrepreneurs to Follow on Social Media

Social media has tremendously reduced the traditional boundaries. If you are looking for someone or something, you will more often than not start your quest from social media pages. That’s how easy life has become with the social media revolution. With its ability to instantly connect millions of people, social media is a giant platform for relationship building, and you won’t be confined to just one platform. All the networking sites let it Facebook, Twitter, or Instagram. They share similar and essential traits of boosting connectivity. 

In the next section, you will look at a roundup of influencers having tons on social followers to follow tech-related advice and news.

  • @ronald_vanloon

The first on our list of tech experts is Ronald van Loon. He is one of the most influential tech experts giving you information about artificial intelligence and big data. If you want to keep yourself updated about what is happening in the Artificial Intelligence field, then he is the man to follow. 

His account is filled with industry and tech-related news, the new software launched in the market. You will also get firsthand knowledge and information from tech and industry personnel as he frequently conducts their interviews and posts them on his Instagram account. 

  • @unboxtherapy 

With the speed that technology and the world are moving, it may be challenging to catch the pace if you are not updated with the current trends. Social media, with its content marketing, is the best source to remain updated. So there is one account on Instagram that you need to follow to know about new technology and its works. 

Lewis Hilsenteger runs the account. He has this page where he unboxes and comments on the new technology coming on the market. He is being followed by more than 2.2 million followers, which is enormous.  Besides that, he also has a YouTube account where millions of people follow him. If followers and friends are the currency for social media platforms, then he is undoubtedly prosperous. 

  • @mkbhd

This one is another Instagram tech expert/ influencer. Currently, he has one of the most significant followers count globally, with more than 2.3 followers on Instagram, which is undoubtedly humongous. 

Marques Brownlee’s account is not just tech-related posts. He keeps a lively touch with clips of behind the scenes. You will find exciting reviews of the hot-selling products of the market. Not just Instagram, he is equally popular on YouTube, standing at multi million followers count. 

Let’s keep up with the newest tech news with Marques Brownlee.

  • @austinnotduncan

If you are interested in gaming Pcs, he is your man. He reviews gaming Pcs to smartphones. His following on Instagram is huge, but the real show happens at his YouTube channel, where he has approximately 4 million followers. Austin Evans knows how to portray images of the new tech products eye-catching. 

  • @sirajraval

Are you interested in AI? If you are looking for something to know about artificial intelligence, Siraj Raval is your man. He is dedicated to imparting knowledge about artificial intelligence. Follow her to know new reports and studies released in the industry. 

Moreover, you will get to know about the latest tools and software in the market. If you prefer someone to give you time and teach you about AI personally, it would be best if you did not waste any further time. 

  • @uravgconsumer

Are you a newbie to technology? Do you think the big words and terms are overwhelming for you? There is no need to worry anymore. Judner Aura is here to help you with this. His straightforward explanations about complicated tech make him stand apart in the crowd of many. His YouTube has more people than his Instagram account, but that’s common among the tech influencers. 

  • @saradietschy

Did you think our list of tech influencers can be complete without any female influencer? Well, you guessed wrong. The next on our list is Sara Dietschy. Like all other influencers, she has both YouTube and Instagram. She also conducts her podcast with ‘The Creative Life’ and interviews industry experts to keep her readers updated. 

  • @bigdatagal

Another wonder woman on our list is Lillian Pierson. She Is an expert in areas such as data and its science. She has more than 100k followers, so her voice and words are far and wide. So if you are looking for a mentor in the field of big data, you should waste no time in contacting her. Her mentoring is not confined to geographically. She travels around, delivers lectures, and conducts mentoring activities. 

  • @Estefanniegg

For robotic enthusiasts out there, she is a go-to person.  She is a software engineer by degree. You will find constant activity about the new projects she is working on and what new knowledge she has gained on her Instagram. So for all the robotic, programming, and computer science, she is one of the best choices. She also has a YouTube channel and ranks among the top ten women influencers on Instagram with more than 60k followers.

  • @KatrinSuess

Are you looking for someone who has skills as well as professional linkages in the tech industry? Katrina has made her name by collaborating with over fifty startups. one of her startups is dedicated to encouraging and inspiring young women to participate in technology. 

As the world’s pace is going on, it can no longer be considered that tech is a male-oriented field and that women will have to stand up to claim their place. If you have the same idea, she is the best choice to collaborate with due to her vast knowledge and connections.

Conclusion

Those times are gone when you could live in your cocoon without knowing what was happening around you. With social media, the dissemination of information sees no hurdles. But this flood of information can overwhelm you when it is time to make the right choices that work best for you. This article will help you deal with that information overload.

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Social Media Marketing – Dos and Don’ts

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Social Media Marketing

The prospect of using social media platforms can be intimidating, but you must have seen the increasing importance of business presence on these platforms. Various social media platforms are out there, and all of them have somewhat a role in improving your visibility and pulling your target audience to your products and services. Whether you have a start-up or an established business, you will need a social networking site to reach out to your target audience and improve brand awareness. 

The need for investing in networking sites has dramatically gone up in recent years. Even though you are a start-up, you need to build your presence on social media sites. Understanding the importance of social media presence, some young entrepreneurs are borrowing money from direct lenders. Many of you think that social media marketing is all about creating posts and uploading them every other day. 

Getting likes, comments and shares are enough to ensure that your posts are engaging and you are on the right track, but the fact is it is much more about that. It requires proper planning and strategy. If you are looking forward to optimising your social media presence, you need to bear the following dos and don’ts in your mind. Look at them.

Here are the dos

  • Set clear objectives

There is no point of publishing posts every other day if you do not know where it would lead you. Almost every business is present on social media sites, but not all of them have the same goals. Some of them may be maintaining a presence on these sites to improve visibility while others would be doing so to generate leads. 

What goals you have will serve the basis for framing strategies. If you do not set goals, you will never be able to know if your social media presence is contributing any benefits to your business. Having goals means having a particular direction in which you will set your efforts. 

  • Social listening

Social listening allows you to track your social media accounts for mentions of your brand name and keywords related to your business. Social monitoring and social listening are two different things. 

The former requires you to analyse engagement. However, the latter allows you to get an insight into how people are discussing your brand. You will have to track competitors’ progress and efforts, find pain points of your target audience, what people are talking about on social media platforms, and the context and tone of the message that have a mention of your brand, keywords or products. 

  • Post regularly but avoid over posting

When it comes to building a presence on social media sites, you will likely post every day. If you feed your audience engaging posts every day, your audience will not forget you. However, consistent posting does not mean over posting. Otherwise, you will overcrowd your audience with feeds. To begin with, follow these tips:

  • Facebook: minimum of three posts per week, maximum one post every day.
  • Twitter: minimum of three tweets per day, maximum of 30 tweets. Consider retweet time to time.
  • LinkedIn: minimum twice a week, maximum one post every day. 

However, make sure that the post you create is engaging, compelling and spreading the right message to your prospects. Here is an example:

Suppose you are a financial company and offering various types of short-term loans and want to create a post on loans for unemployed.

Case 1: You want to generate leads

Loans for unemployed
Interest Rate – 5.8% Now 4.3%
Offer Valid until 30.8

Case 2: You want to provide informative content

What to consider while choosing for loans for unemployed from direct lenders only

Regular posting is compulsory, but at the same time, you need to ensure if it is justifying your goal. 

Here are the don’ts

  • Use all social media platforms just for the sake of it

Many entrepreneurs think that they should feed posts on all social media platforms because it will help them grab more audience. If you are also doing so, you are making a big mistake. You should make your presence on a networking site where your target audience is present. 

For instance, it does not make sense to use Pinterest (commonly popular with fashion and beauty streams) if you are dealing in financial products. You should instead use Facebook and LinkedIn. So, while choosing any platform for the promotion of your products, make sure that your audience is present there, and it justifies the type of content you want to promote it. 

  • Ignore questions, comments and messages

You have got followers, so you are all done. Wrong! If you have been receiving questions, comments and messages, you should answer them as immediately as possible. Not responding them on time will tarnish your image and all your effort will go in vain. 

Social media conversation is supposed to be two-way, not one-way. If you respond to the comments and queries of your users, they will get a more delightful experience. 

Now you must have a better understanding of dos and don’ts of social media marketing.

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