Social Meida

Building A Social Media Empire In 5 Steps

Published

2 years ago

June 13, 2020

admin

The way people from the business realm market their products or merchandise has evolved together with the advancement of technology. Such change has made marketers closer to consumers. It has also given almost anybody the opportunity to create their own niche through various social media. However, building a social media empire requires clever strategies, commitment, drive, and creativity more than anything else. But, how should one really go about establishing a social media empire?

Table of Contents
Develop the concept.

After deciding to use social media for business growth, the next thing to do is to develop a concept or idea which could easily attract the attention of potential customers. Being comfortable in working with the concept is very important at this stage.

Moreover, the brand has to be defined. It has to be able to convey the message it purports to deliver to the target audience. At this point, working with a consultant to come up with goals and to identify the appropriate social media or networking sites.

Use different social media platform.

The type of media to use in social media marketing is very crucial to be successful. Social media sites to be utilized must fit the concept or brand that is being promoted.

Networking sites such as Facebook, Twitter, Linkedn, and Instagram are all powerful promotional sites. Opening accounts with these multiple social media sites helps marketers to reach a good volume of online audience the soonest possible time.

Furthermore, it is essential to manage these accounts regularly. In such a way, marketers can monitor how effective promotional campaigns are via these sites.

Build a Network.

The core of an empire is its members or network. In social media marketing particularly, a strong network is vital to create brand awareness among internet users. A network, however, does not only have to be composed of a large number of people. Quality of network is also very essential.

People who are considered to be influencers must be reached. Such kind of people can swiftly spread words about the marketer or company and can drive online audience.

Utilize diverse media content.

Blog posts are effective tools to promote. However, they should not be the only way to advertise products or merchandise. With the way things are going in the internet, people seems to be fascinated with photos and videos. For this reason, marketers also have to creatively link their concept or webpages to such types or media content. Being able to maximize rich media may spark more interest among the target market.

Publish frequently.

Posting content on a regular basis may be laborious but it can be very efficient in keeping the customers actively involved. Regular publication of photos, videos, blog entries, and microblog posts will engage the audience and can even make them share the content with their friends and connections. During this phase, creativity is a much-needed skill.

In the process of building a social media empire, having a set of goals is necessary. However, it is also important to remember not to keep expectations too high. It can take a little while before an audience can fully embrace the concept and the business. Establishing an empire via social media marketing is not a race, anyway. It should be done slowly yet surely.

admin

See author's posts

Social Meida

The Brief and Only Instagram Influencer Guide You’ll Ever Need

Published

6 months ago

February 1, 2022

admin

Over 1.3 billion people use Instagram every year. The sheer numbers make this social network the best platform for influencers. As a small business owner, you have to take advantage of this fact.

However, your influencer marketing efforts go beyond reaching out to an Instagram personality. Otherwise, you won’t discover the best one to represent your brand.

Do you need a good starting point? If so, continue reading for a quick Instagram influencer guide:

Table of Contents

1 Have A Definite Influencer Marketing Goal
2 List Your Potential Candidates
3 Contact The Instagram Influencer
4 Read More Instagram Influencer Guide Articles Now
- - 4.0.1 admin

Have A Definite Influencer Marketing Goal

Your influencer marketing approach depends on your desired campaign. You can either contact a few huge influencers or tap into several micro-influencers. The latter is for covering a more specific reach.

Micro-influencers have between 6,000 and 10,000 followers. Meanwhile, full-time influencers can go beyond 100,000.

Regardless, consider making clear key performance indicators (KPIs). How do you measure your success? Is it the number of impressions or engagements?

If you want to excel in everything, ensure you have target figures. Otherwise, you have no way of verifying your campaign success.

List Your Potential Candidates

Shortlisting influencers involve checking their content. Look at their previous Instagram posts to determine whether they match your business.

Check the influencer’s niche since it’s the primary factor for compatibility. If you’re a plumbing business, ensure the influencer is at least a handyman. Doing this ensures your products or services match their audience’s interests.

How often do they post? If they make frequent posts, the Instagram algorithm will likely favor them. It becomes more apparent if they have a good ratio of followers engaging with their content.

Contact The Instagram Influencer

Once you choose the right influencer, it’s time to reach out. Check out the best websites for Instagram business marketers to start.

If you’re hiring an independent influencer, send them a direct message on Instagram. These micro-influencers often lack other channels. If they have a listed email address, send one expressing your interest.

Introduce your business brand and define your products and services. Once done, connect it with the influencer’s content and target audience.

Are you pursuing huge influencers? If so, reach out to their agents for a booking. Aside from introducing your brand, showcase your campaign vision.

Once you establish contact, screen the influencer thoroughly. Seasoned influencers will provide the following information:

Follower growth
Average reach
Audience profile

Be more flexible when targeting micro-influencers. Always request for their past collaborations with other brands to prove their legitimacy. The Instagram influencer market continues to grow, so you always have other choices.

How to Build Instagram Content Strategies: What You Need to Know

Published

6 months ago

February 1, 2022

admin

In 2020, Instagram hit over 1 billion active users, making it one of the most popular social media platforms of all time. If you’re not using Instagram to market your business, you’re missing some key demographics.

The important thing to understand about Instagram is that most of its users are on the younger side. That means that Instagram is populated by tech-savvy and digitally-minded people who seek out quality content.

With that in mind, how can you build Instagram content strategies that will meet these high standards?

Read on to learn more about marketing with Instagram the right way.

Table of Contents

1 Curate Your Existing Content
2 Make Goals and Schedule Posts
3 Focus on Likes and Followers
4 Prioritize Quality Over Quantity
5 Build Instagram Content Strategies That Work
- - 5.0.1 admin

Curate Your Existing Content

Instagram is a social media feed that is designed to be viewed in two distinct ways. The first is in the ongoing feed, where users scroll through a variety of content ranked by universal and personal algorithms. The second is on your actual profile.

When you click on your profile, you’ll open up a grid of all of your posts. To meet Instagram user standards, these posts need to share a cohesive aesthetic. If old posts don’t align with this aesthetic, consider deleting or archiving them.

Make Goals and Schedule Posts

Understand what it is that you want from your Instagram posts. Are you hoping to encourage user interactions? Are you hoping to call your users to action, perhaps by sending them to your business website?

Come up with a list of goals and create a long-term schedule. You can plan for the next three months, six months, or calendar year. When making this schedule, ensure that you’re not posting more than once a day or less than twice a week, or you’ll lose engagement.

Focus on Likes and Followers

You need the algorithm to work in your favor, which means that you need to demonstrate that your content holds an interest for a lot of people. That means that you need to build up a following.

First, you need to get eyes on your content. The best way to do so is to make sure that your posts are generating enough likes to show up as “relevant” for users that haven’t yet seen them. This can seem like an unbeatable task: you need likes to get likes.

The good news is that you can get real Instagram likes for free.

Prioritize Quality Over Quantity

If you’re feeling stuck, go back to the drawing board. Don’t post a ton of content that isn’t thought through in hopes of generating attention.

Instead, spend some time coming up with high-quality content for Instagram and posting at a slower rate. Clear images and graphics with a branded color scheme are a great place to start. Make sure your posts offer the user value in the form of information or entertainment.

Build Instagram Content Strategies That Work

If you’re not using Instagram to market your business, it’s time to start. Before you start posting away, make sure that you build Instagram content strategies that are designed to succeed.

Looking for more digital marketing advice? Take a look around to learn about web design, social media marketing, and beyond.

admin

See author's posts

Apps

Social Fever Detailed Review – Track Your Phone Usage

Published

11 months ago

September 27, 2021

Anamikasinha

The smartphone was a gift a few years ago but now as I see my kids addicted to smartphones, I think life was better way back in those early days! The evolution of smartphones has sent a lot of devices to the grave. Devices like music player, camera, camcorder, GPS, radio, flashlight, calculator, scanner, gaming console, barcode scanner, books, timer, watches, compass, photo albums, clock, calendar, newspaper, telephones, and a lot of devices are obsolete now.

This evolution had a massive impact on our screentime as we use smartphones for a lot of different purposes now. And, on top of that, the evolution of social networking apps like Facebook, Instagram, Snapchat, Twitter and YouTube had added another level of addiction to youngsters.

To curb this unnecessary smartphone usage, we have started taking a lot of precautionary measures. One of them is using another app called Social Fever. It may sound funny that an app is curbing other apps addiction but it’s true! Check out this Social Fever Review to learn more about how this smart solution can save your time effortlessly and curb the addiction of smartphone usage and social networking.

Table of Contents

1 Social Fever Review

Social Fever Review

Designed By: Systweak Software
Required OS: Android 5.0 and above
Released/Updated: 5 Nov 2020
Current Version: 3.5.5.19
Size: 20 MB
Download Link: Get it Here

Social Fever is the latest trending app for smartphone addiction management. You can detox your smartphone addiction by keeping a track of your online activity and timely disconnection. It helps you to manage your time wisely and get calculated the usage of your smartphone. It helps you disconnect from the smartphone screen and connect with the real world. You’ll start spending time with your friends, family and colleagues. You may not be aware when you fall victim to Nomophobia!

Social Fever is loaded with smart features to set goals, interest, history, ear health, configure app usage, water reminder, track goals, notifications and alerts to bring your life back. This intuitive app is designed to make you productive, take good care of your health and connect you with the real world. It keeps a track of your screen time, phone lock/unlocks counts and your social activities.

Pros & Cons

In this Social Fever Review, let’s compare the Pros and Cons if it actually makes a difference to our phone usage.

Pros

Set daily, weekly goals and compare reports
Accurate information on screentime or number of unlocks
Light on device usage as it doesn’t consume much phone resources
Helps you meet your real-life goals with proper reminders and a calculative approach
Protects your eyes & ears from excessive usage and from Nomophobia
Shows alert on app usage and kills apps when you exceed timelines
Helps you track and limit your daily social networking usage
User-friendly interface and easy-to-use console

Cons

Comparison with previous usage not available

Social Fever App Features

Set Interests

Add and configure your interests and habits on the Social Fever app and it will help you keep a track of your goals. Be more productive and people friendly with this app by detoxing your phone addiction.

Eye & Ear Health

Social Fever helps you keep your eyes and ear safe from excessive phone usage. It reminds you to adjust and reduce brightness, volume and lock screen when you exceed a certain time interval.

Set Achievable Goals

Set your daily weekly and monthly goals and it will send you reminders and alerts to achieve your goals. It will help you stop wasting your time on useless apps and make you more productive.

App Usage Tracker

Social Fever app helps you keep a track of your app usage and manage digital life wisely. It tracks and displays the time spent on specific apps and notifies you as you exceed the timelines.

Usage History

Social Fever app helps you track and manage your app history and compare your usage with previous weeks. It displays results in statistical format with charges and graphs.

Water Reminder

Social Fever App keeps you hydrate all the time. You can set up hourly reminders and it will repeatedly remind you to drink water at timely intervals.

Relive your Hobbies and Habits

Social Fever App helps you reconnect with your favourite hobbies, habits, courses and helps you spend your time on productive apps. It offers proper app suggestions and reminders.

Summing Up

This Social Fever Review is conducted in our testing centre with dozens of developers and quality testers for a week. The app usage and control over screentime was recorded highest among other time tracking apps. Relive your interests like cycling, cooking, plantation, pets and more with actual reminders and suggestions. It helped the entire team in being hydrated and take good care of their eyes. The Social Fever app actually worked well in our comprehensive tests and is recommended as the best smartphone management app for Android.