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5 Tips for a Better Website Design for Increasing Conversion Rates

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Website Design

The main purpose of a website is to convert cold traffic into potential leads that can translate to business revenues. If digital marketing is one of the main marketing techniques that you are using, then naturally it is important that you are able to engage the user for longer and be able to clearly communicate what you have got to offer. 

This is where good website design comes into play. So, based on inputs given by a very successful web design company in India, here are some tips to help you improve your website, which in turn, can potentially increase your conversion rate.

Beautify with Minimalism

A website should be able to communicate the point of your business at the very first glance. A simple and clean interface is seen to be highly popular among brands as well as users. This does not mean that you should limit the information that you are providing, rather you need to be precise about what you are trying to communicate. 

Try to keep a clean layout rather than overwhelming the visitors with flashy animations. These are usually annoying and distracting, which ultimately leads the visitors to leave the website as soon as they arrive. This also increases the load time of the website and hampers with a good user experience. 

It’s always recommended to choose a fluidic design and responsive design templates. As they say, it’s not a good idea to reinvent the wheel unless it’s really needed.

Try Not to Deceive the Users

Stock photos and other open-source photos look great on a website, but that does not mean that it’s right to use them in a deceptive manner. If you put them on your website or landing pages, it might create a false image about what you are offering to a client. This can create a difference between expectation and reality, which in turn may reduce credibility. So, none of these videos and pictures belong to your home page, ‘about us’ page or services page. 

It is good to add images of people, your team and facility but only of the ones related to your brand. Hence, it is better to hire a photographer to take good website-friendly pictures. Your website visitors might not be able to trust a website that has nothing remotely close to reality.   

Think from the User’s Point of View

The website that you design has to be easy to understand for those visiting. The one building the website and sitting through the many meetings will know what to expect. But it is the users, your potential customers who at the end of the day should be able to navigate with ease. 

When consumers visit your website, they should be able to find anything that they are looking for in under two seconds. Adding a search tab can make the process easier, but make sure to keep the header simple and very organized. Nobody has that kind of patience to sit and understand the working of every site separately and sidelining what they actually came for. Also, make sure to include clear CTAs and contact information. It is comforting for the user to know that in case they need any kind of assistance, they will be able to reach you. 

Keep Mobile-Friendliness in Mind 

Mobile traffic today is far more than that of desktop traffic and you ought to pay utmost importance to mobile-friendliness. Users may access your website from a small 4-inch mobile screen all the way to a 13-inch tablet and it needs to look equally good, regardless of the device size, web browser used and any other parameter.

Over 55% of conversions on e-com sites come from mobile devices and even the slightest issues in user experience can cause a significant drop in your conversion ratio. And, this is something you shouldn’t take into your hands – seek assistance from a professional web design company in Bangalore.

Keep the Navigation Simple

If your navigation is highly complex, then it could be a real disaster because if users struggle to navigate through your site, then you can just forget about any possibility of getting conversions. 

Another key thing to remember is to ensure that it isn’t very difficult for potential customers to contact you because in many cases, conversions may happen only after the customer gets in touch with your company and gets all his/her apprehensions cleared out. Double-check that your contact form is sending out all queries to the right email ID and that your exit page pop-ups collect the user’s info efficiently.

So, there you have it – 5 essential design tips that can make or break the conversion game, which can have a great impact on your overall revenues. And, if you need professional assistance from a web development company in Bangalore, Techmagnate is your go-to option.

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Tech

The Emergence of Workforce Related Software

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Workforce Related Software

Long gone are the days when the top management used to lay down the rules and regulations for the whole company to be followed up with. People now believe in smart work rather than hard work and therefore installing such software where the management is tackled through an automatic and quicker route is what every manager wants. Various companies have launched certain workforce-related software’s that help in tracking attendance of the workforce, schedules the shift time for the workers, keeps a check on the achievements of workers and also keeps a track of the projects being accomplished by the company. Instead of taking up such responsibilities and hampering the focus on many important tasks in the company, one can simply purchase software and let that web-based software jot down such information automatically.

The scheduling of the labour workforce, management of various tasks and the track of leave by various employees will be all compiled in such software. The most used and important workforce Software are Workforce Management Software and Workforce Planning Software. Let’s discuss them in brief –

  1. The Right Number – Workforce Management Software enables the management to know if the number of employees with the right skills at the right place is present at the right time.
  2. Maximum Satisfaction – The ultimate benefit of such software is that it provides maximum satisfaction to the customer as well as to the company’s employees. Since the decisions regarding the performance of the employees and their accurate payroll have to be decided by such automatic software, there’s no point in being biased and hence it provides maximum satisfaction.
  3. Easy to Manage – People have different opinions and backgrounds and keeping them focused on the achievement of the company’s tasks is sometimes a tough task. Therefore, such software keeps track and prevents any deviation.
  • Workforce Planning Software

  1. Future Requirements – Such software help in setting up and looking into future Requirements. It helps the company to know what kind of employees would be required to fulfil a specific task.
  2. Strategic Plans – How to achieve a specific goal for the company creates panic among the employees because there’s no such specific information regarding the facts and percentages. Such software enables the company to know the exact information and pen down the strategies that would help in the smooth achievement of the goals.
  3. Vacancy or Turnover Ratio –Workforce Planning Software let the company know if it needs some experts for the achievement of specific tasks or the turnover ratio of employees.

Keeping a check on employees through such software not only saves time but also boosts them to work harder as there is a sense of competition among them. Install the Workforce Related Software now, it is not only going to help the company to grow but will also help to maintain non-biased relationships with the employees. Along with cordial relations with the employees, the company can now achieve the goals with integrity.

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Digital Marketing

Why Would You Hire A Digital Marketing Agency?

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Digital Marketing Agency

Most of the businessmen hire a marketing agency for their offline-marketing campaign because they need to place their ads on different platforms like, television, banners, billboards, newspapers and on the vehicles. But they do not hire a digital marketing agency for their online campaign. You need to spend more money on your online business than your conventional marketing platforms because most of the people now fulfil their needs through online searches only. 

Hire A Digital Marketing Agency

5 Benefits Of Hiring A Digital Marketing Agency 

Digital marketing agencies not only promote your products and services, but they can give a huge exposure to your business and they can allow your business to collaborate with some stakeholders. You can find some agencies that are working with multiple brands and businesses, and they can give you the following benefits:

  1. An online marketing agency can implement some innovative marketing strategies in your business. Do you know how to measure the effectiveness of an online advertisement? You can collect the data from your paid advertisement channels to measure the success rate of your last campaign, but you cannot improve the efficiency level of the same campaign without a digital marketing agency. They do not depend on the data; they can approach a person emotionally to buy or try your products once. So, they can increase the conversion rate of your ads and give you best returns on your investment. 
  1. You can find a creative team in every digital marketing agency. They have the ability to think something out of the box. They can invent new ways to promote your brand and business. They can put the right content like, video, image, illustration and catchy lines to engage with more audiences. Moreover, they can help you to promote your brand in a unique way. 
  1. Digital marketing agencies can create a direct market channel between your company and customers. Nowadays, people can raise their voice on their social media, and they can post some negative reviews on social media about your products or services. It will create a negative impact on your business because people can easily find such reviews online and they do not avail your products and services anymore. In this case, you can hire a digital marketing agency to save your business. If someone posts a negative review about your business, then your marketing agency will solve their problem by guiding them  in a right way. As a result, you can establish a business with 100% reliability. Such agencies have a customer support team and they can work for your business to solve the problems of your customers. 
  1. Online marketing agencies can provide best returns on your investment. If you have a small budget then you must go for the online marketing plans because online marketing is cheaper than conventional marketing. Plus, online marketing can give you instant result which you cannot expect from conventional marketing channels. You can find various digital marketing agencies online and you can ask for an initial consultation. You can collect the quote from 2-3 marketing agencies and compare their prices to choose an affordable option.   
  1. You can recruit some marketing professionals to build an in-house marketing team. They can help you to promote your brand in some conventional way and they can suggest you some marketing strategies time to time. On the other part, a digital marketing agency can spread your business across different channels, and they can promote your brand worldwide. Even, they can promote your brand through press releases. 

So, search for such digital marketing agencies online and choose the best one according to your budget. 

Read Also : 8 Things to Do Before Traveling for Business

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Software

How to Stop Pop-Ups in Chrome

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Stop Pop-Ups in Chrome

Google Chrome is a robust browser that automatically takes care of the popups however not all popups are blocked all the time. There are popup windows invading at times that hamper your browsing experience. Your default browser settings may not be cunning enough to Stop Pop-Ups in Chrome. You can always tweak some settings and configure it to the best to remove Pop-Ups in Chrome.

In this article, you’re going to explore a few of the best settings on how to stop pop-ups in Chrome. These Chrome settings are going to enrich your browsing experience by keeping those annoying popup Windows away from your screen. If you are aware of these new Chrome Settings and Features, it will be easy for you to configure the settings easily.

5 Ways To Stop Pop-Ups in Chrome

Method 1: Update Chrome Browser

The first and the easiest thing you can do is to update the Google Chrome browser to its latest version. To do this, you may follow these steps.

Step 1. Open Google Chrome Browser and click on the three dots on the top right.

Step 2. Click on the ‘Settings’ option at the bottom of the list.

Step 3. The Settings window will open in front of you. Click on the ‘About Chrome’ option in the left-hand side panel. It must be at the end of the list.

Step 4. If you are using the latest version of the browser, it will notify you ‘Google Chrome is up to date’ else will give you the option to check for update. Check for updates and get the latest features enabled on the browser. Also you should have a genuine version of chrome. There are also some viruses available with the name chrome exe virus. So you should only download chrome from its official website

Method 2: Block Pop-Ups in Chrome

Step 1. Open Google Chrome on your computer.

Step 2. At the top right, click on the three dots (More) and then click on the ‘Settings’ option.

Step 3. Under the ‘Privacy and Security’ section on the left, click on ‘Site settings’ on the page.

Step 4. Go to Pop-ups and Redirects and ensure to keep it on Blocked. If there are any sites added to the allowed list it will show you else whenever a popup will pop, it will ask for permission.

Step 5. If you wish to allow or block a specific site, click on the Add button and enter the site URL.

Method 3: Uninstall Unwanted Programs

Whenever we install programs, we get other supplement apps installed in the package deal. There are programs that are of one-time use only. We install them and then forget to uninstall them back from our computer. These apps or programs keep on installing the update and redirect to unwanted sites. You can Stop Pop-Ups in Chrome by uninstalling these unwanted applications.

Step 1. Press (Win + R) to open the Run command prompt.

Step 2. Type control and hit the Enter key.

Step 3. Click on the ‘Programs’ or ‘Programs and Features’ option.

Step 4. Browse through the list of installed programs and identify the unwanted programs.

Step 5. Select the unwanted program and click on the ‘Uninstall’ button at the top of the list.

Step 6. It will only uninstall one program at a time. Follow the uninstallation wizard and continue with the permissions to uninstall the program. Once all the identified programs are uninstalled, you should restart the computer.

Method 4: Disable Google Chrome Notification on Desktop

While browsing on different websites, you may keep on getting Pop-up notifications. You can always Stop Pop-Ups in Chrome by disabling the Google Chrome notifications.

Step 1. Open Google Chrome on your computer.

Step 2. At the top right, click on the three dots (More) and then click on the ‘Settings’ option.

Step 3. Under the ‘Privacy and Security’ section on the left, click on ‘Site settings’ on the page.

Step 4. Click on the ‘Notifications’ option with a bell logo in the list.

Step 5. You can either select the commonly used ‘Ask before sending notification’ toggle button or block the known sites that push pop-ups. If there are allowed websites and popups, they will be listed under the allowed section which you can check and remove whenever you want.

Method 5: Use the Best Antivirus to Scan

Microsoft claims that Windows Defender is good enough to secure your computer however it doesn’t stop Pop-Ups in Chrome. You can always have the best antivirus and antimalware software to keep your computer secured, clean and remove Pop-Ups in Chrome.

Systweak Antivirus

Systweak Antivirus is a one-stop solution to all your security concerns that can protect your computer against Virus, Malware, Ransomware, spyware and all other threats. There are inbuilt utilities that can stop Pop-Ups in Chrome and offer you the best ever browsing experience.

Systweak Antivirus is compatible with Windows 10, 8.1, 8 and 7 SP1+ and has been awarded with its fourth consecutive VB100 certification award for virus detection. It effectively cleans up unwanted startup items that hamper your boot time, offers you real-time protection against threats, adware, viruses, infectious apps, malware, zero-day threats, PUP, Trojan & other infections.

Systweak Antivirus also offers you USB protection, Exploit protection and gives you Safe Web Browsing with performance optimization. The individual plan starts with USD $39.95 and the Family Plan for 10 PCs will cost you USD $59.95 a year with unlimited family protection and 24/7 technical support.

Summing Up

The entire world is browsing numerous websites and most of the sites send popup notifications to prompt you to buy something, inform you about promotions and offers, redirect you to partner websites, offer you subscriptions, newsletters, cookies and steal your browsing information. To stop Pop-Ups in Chrome, you need to make the security settings robust enough and even if there is a breach, Systweak Antivirus can easily dig out and remove Pop-Ups in Chrome. Keep the best security settings, Happy Computing

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