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13 Reasons to Have an Answering Service for Small Business

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Answering Service for Small Business

Is answering service a necessity for small businesses?

Yes! If you want to succeed in the business world, an answering service is one of many necessary tools. Failure to invest in such productivity tools increases the chances of your business joining the 45% of all businesses that fail within the first five years.

Although there are many benefits to having an answering service for small businesses, these 13 reasons should give you some food for thought on whether it’s time for your company to make this move.

1. Boost Staff Productivity

When you incorporate an answering service into your business operations, your employees no longer have to spend a lot of time answering the phone.

They can stay focused on their duties and complete tasks more efficiently. This is a win-win situation for your staff and your company.

Too many phone calls break employees’ momentum and make them lose focus on what they are achieving.

Investing in answering services near me can help your business boost staff productivity and improve the quality of work executed.

2. Eliminates the Need to Train Employees To Answer Calls

The more you invest in your employees, the more productive they will be.

However, you can’t just hire anyone and expect them to have all the skills necessary for your business to run smoothly.

Your hiring process should include finding candidates who already have the skills needed to fill open positions.

A business answering service comes with a 24/7 call center operator trained without any investment from your company and who knows how to handle calls from clients and customers.

3. 24/7 Availability

No matter what time it is, there’s always someone at the other side of your business ready to pick calls.

This means your customers won’t need to leave voicemails during inappropriate hours like 2 AM. They can call any time, and they’ll still reach a representative within seconds.

4. Communication Value

Employees will enjoy the fact that their phone system also records all calls that come through every day. The recordings are used as tools for training purposes and may boost employee performance via increased education in how certain clients react and respond to different messages/styles of communication.

Keeping a record of all the calls made via your business phone system can also help you monitor how employees treat customers and react to certain situations.

Communicating effectively with clients is one of the keys to success for any business.

5. Reach Out to New Customers

Using the contact information your business phone system records, you can reach out to new customers and manage your contacts.

Contact details are stored in a central location, making it easy to address concerns or send promotions to targeted groups of people.

6. Save Time Tracking Down Clients for Follow-Ups

If you want to follow up with clients, you may often spend hours tracking down their contact information.

With an answering service, this task becomes irrelevant as all callers are tracked through the convenient online portal provided by your provider.

7. Better Customer Service

Many leading companies have a call answering service because they are ideal for providing excellent customer service.

Unlike answering services, sales representatives are usually unable to give the same level of quality assistance.

An answering service is a single point of contact for your company and includes powerful tools to enhance client satisfaction when dealing with inquiries, concerns, complaints, or suggestions.

8. Reduce Phone Costs

An answering service can lower or eliminate phone costs for multiple office locations.

Do you have a branch office in another state? Do you use your cell phone or other mobile devices to check voice messages when outside the office?

Your answering service can provide these features and more with one system regardless of how many sites you have. As a bonus, the answering service will pay for itself by reducing your phone bill.

9. Avoid Stress and Burnout

Stress and burnout are real concerns for small business owners.

The answering service can reduce the stress of answering calls by providing professional, reliable answering services dedicated to answering your calls all day, every day.

This assures you of a convenient way to receive messages from one central answering point for any or all offices. Your employees also benefit from less stress because they only respond to the most important calls.

10. Avoid Lost Sales Opportunities

Every time your phone rings, you have a chance to make a sale. But answering services aren’t just answering phones; they are handling calls consistently and efficiently.

This means that your answering service can streamline call management by identifying which calls are important or urgent. So, you can spend more time on sales opportunities and less time sorting through messages from non-customers.

11. Help Protect Your Business Reputation

Your business relies on its reputation. The answering service provides your company with a professional image and strong credibility through consistent, stellar performance.

This helps create the impression that your entire organization is competent, reliable, and trustworthy.

12. Streamline Communications Processes

How many times do you read your email? How quickly do you respond to text messages or social media inquiries? When’s the last time you checked your voicemail?

With answering services, these tasks are streamlined and automated by professionals who know how to reach customers in their preferred method of communication.

13. Manage Appointments

Managing appointments is a difficult task for small business owners and often takes hours out of each day.

Your answering service will make sure your clients are informed about their schedules while freeing you to focus on running your business.

Enjoy the Benefits of Answering Service for Small Business

Answering services bring many advantages to small businesses.

Whether you’re just beginning your business or if you have been in operation for years, it can only help when your clients are communicating with a professional answering service for small business instead of an inexperienced assistant or secretary.

To read other informative articles, check out our other posts.

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Business

5 Questions to Ask Entrepreneurs to Start Your Own Business

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Questions to Ask Entrepreneurs

Most business owners will tell you – starting a company is not an easy task. If it were easy, everyone would do it. That’s what makes being an entrepreneur so fulfilling and rewarding.

However, according to updated information from the U.S Small Business Administration Office Of Advocacy, less than half of small businesses survive over five years (48.8%). One of the best ways of learning what and what not to do when starting a company is by talking to entrepreneurs who have been through it before.

If you are considering starting a business, keep reading this guide and learn the questions to ask entrepreneurs that can help give you insights into what it takes to start a business.

1. How Do You Attract Customers?

The most important thing, above all else, is the ability to attract customers to sell to. Even if you have created the perfect product that’s capable of incredible things if you can’t attract anyone to sell to, what’s the point?

According to an interview with Steve Wozniak, co-founder of Apple, he mentions marketing is the most important thing when starting a business. Asking an entrepreneur about their marketing methods is like asking for a trade secret. See if you can gain any valuable advice.

2. What Mistakes Have You Learned From?

Everyone wants to know what to avoid when starting a company, so they don’t make the same mistake. Talking to entrepreneurs who have opened multiple types of businesses can give you insights into what to do and what to avoid for the best outcome. 

One of the most common answers to this is thinking they can do it alone. Partnering with organizations such as inspiring Canadians can give you the support needed when it matters most.

3. What Motivates You?

People sometimes look up to entrepreneurs like they do superheroes, think about business leaders like Elon Musk, Bill Gates, and Steve Jobs. That’s because starting a business is a challenge, and it takes great motivation to succeed.

Learning what motivates other entrepreneurs to keep going can help give you the inspiration needed.

4. How Do You Manage Work & Life?

Being an entrepreneur typically requires long workdays and not a lot of time off because you are always on the clock. This makes having a work/life balance challenging when just starting. 

Business owners might have some tips to help you better manage your time and still have the ability to spend some with friends and family. 

5. If You Could Go Back and Give Yourself Advice, What Would It Be?

This is a must-ask question. If they could go back and give themselves one piece of advice through all the knowledge they have acquired over the years, it would have to be something extraordinary. Learning this advice could give you valuable information to help you become a successful business owner yourself.

Questions to Ask Entrepreneurs and What to Takeaway

An essential thing to keep in mind is that every business is different and will require different methods to turn it into a successful company. With that being said, there are common situations that entrepreneurs run into. Discovering what questions to ask entrepreneurs to learn what others have done successfully and what mistakes they have made can be priceless.

For more information to help you when starting a company, head over to the rest of our blog!

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Business

A Guide To Small Business PR

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Small Business PR

Almost 100% of millennial now use the internet? This means that marketing your business online will help you improve your brand visibility. However, many small businesses are still struggling to market their brands online.

Small business PR, which includes telling your own story regularly and having journalists and the media talk about your business is a significant part of your digital marketing strategy.

Unfortunately, most small businesses don’t know how to create a solid PR strategy. While media coverage will give you authority and third-party credibility, it can be quite challenging to get the media’s attention. 

Below is a comprehensive guide to small business PR:

Identify Your Reach

The first step to growing your business PR is to establish the range in which your business’s story is told best. Is it global, national, state, or locally? This will help you establish what type of journalists and media you will send your story to.

The best way to determine your scope is by looking at where your products and services are mainly used. Sometimes, businesses need to reach two or more scopes. For example, reaching both global and national media will provide better coverage for companies that offer their services in and out of the country.

Craft a Captivating Story

The best way to ensure that bloggers, reporters, and editors write a piece about your company is by grabbing their attention. Nothing grabs attention better than a great story. Don’t expect to get media coverage and attention just by launching your business and increasing your sales.

Instead, focus your story on your business’s unique selling point, its impact on your community, the problems your services and products solve for consumers, or your company culture. Such topics offer reporters and bloggers an opportunity to write about something new in the industry that will capture the interests of their readers.

Create a Media Outlet List

Your media list should consist of all media outlets you would consider approaching, pitching, and sending your news release. But keep in mind that this list will constantly grow over time as many journalists often change their jobs. Additionally, you could have numerous press releases, each going to a different media segment at a different time.

You can create a spreadsheet to make it easier to manage your list. Remember to also include an additional column where you write what you have sent to the different media outlets on your list and the release outcome. 

It’s not easy to remember all the media houses you have contacted and the press releases you sent them over time. You can also include another column for feedback. In this column, you fill out the feedback you get from different journalists on the release you sent them, even if they didn’t run it.

Know What Your Story Is About

Having a better understanding of your main story is the first step to creating a newsworthy piece. Your story is also a critical factor in your business’s public relations strategy and determining your target media outlets. It’s advisable to create a short-term editorial calendar that includes the prospective story topics and ideas and upcoming events and holidays.

When looking for a great story, talk to your employees and consider anything happening in your company. You could find a great newsworthy story idea in your company that would interest the readers. But ensure the story resonates with your company and is relevant to readers.

Another great way to find a good story for your small business PR strategy is by leveraging your business’s good deeds. These deeds include community outreach programs and charity contributions. You can also write a story about the things that your company facilitates, such as research, studies, or even events.

One of the biggest mistakes most businesses make when creating a brand is underestimating local radio and television stations’ power. Being featured on a show will improve your reputation, and you can use the interview footage when marketing on other platforms. Therefore try reaching out to these stations to pitch your idea. 

Build a Relationship With Different Media Outlets

Now that you already have a well-crafted list of your preferred media outlets, it’s time to solidify the relationship. Unfortunately, it’s very challenging for small businesses to get noticed by journalists and reporters. That’s because many small businesses don’t focus their efforts on building a professional relationship with the news outlets.

Small businesses’ biggest mistake is sending out blanket emails when pitching and submitting their press releases to journalists. Doing this will not get you noticed by the journalists. 

Therefore, it’s advisable to customize every pitch based on the recipients. Read more here to find out the best ways to submit your press releases to journalists.

Ensure you connect with the appropriate bloggers, influencers, and journalists who report your industry’s happenings. Building a professional relationship is also a great way to reach your PR goals.

Get Ready for the Publicity

Publicity and too much attention from the media can be nerve-racking and overwhelming, especially if you’re required to attend an interview. While the hype is great for your small business’s reputation, it doesn’t mean it’s easy to handle. Most people worry about the interview questions, what they will say, and whether or not they will pass the message correctly.

Therefore, it’s essential to prepare yourself adequately for the interview. Below are key pointers to help you get media ready:

  • What is your business’s tagline
  • What is your position in the company, and what are your duties
  • The mission, vision, and values of the company
  • How is the company culture, and what philosophy do the employees live by
  • Your website URL and social media accounts

The above list will act as a pointer to guide you on the message you want to share with the world about your company. Remember to add any other relevant information you feel the audience would like to hear about your company. However, avoid sounding too promotional as it will turn off your audience.

Contact Influences in Your Niche

Your business’s PR strategy shouldn’t just focus on media coverage; it should also include building connections and professional relationships through influencer marketing. Do some research and pinpoint YouTube content creators, bloggers, reporters, and media outlets that report on news and reviews about your niche, market, or industry. Contact these professionals to build a connection.

Ensure you regularly communicate with the bloggers, influencers, and journalists. This way, you will be at the top of their minds when they are looking for a new business to review or industry-related events to write about. They will also be quick to cover any newsworthy events and happenings in your company.

Building a relationship with the community by giving back to society is a great PR strategy. That’s because it will foster trust and loyalty among the members of your community and get your name out there. You can also use this as a branding opportunity.

Take part in the community and charitable events. You can do this by supporting the local charitable organizations and sponsoring local events. This will help you build a reputation for your brand among the local community.

Be Active on Social Media for PR

Social media has become an essential part of PR.

Small business owners should be active on these platforms. Especially Twitter, Facebook, and Linkedin are essential to get followers and customers. Even if the small company is a one-man show, it should have an online presence.

Be active on all of these networking sites. Update them regularly with new content or posts about your company’s products.

Reply to questions and comments that people leave about you or your company in order to seem personal and give support to them. Promote positive feedback from users to increase trust amongst potential customers.

Are You Ready to Create a Small Business PR Strategy?

When marketing your business, your main goal is to ensure that you are connecting with customers. However, most small businesses don’t consider PR as an essential element of their marketing strategy.

As a small business, it isn’t easy to get noticed in the media today. However, there are numerous ways small businesses can manage their PR by creating an effective strategy. Following the above small business PR tips will help you improve your reputation.

Did you like this article? Check out other posts on our site for more informative tips.

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Business

Understanding How Stock Trading Actually Works in Practice

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Stock Trading

Have you ever dreamt of owning a large company like Apple? With a market value of more than $2 trillion, the chances are strong that you will never own the whole company.

The stock market allows you to own a piece of it though! Companies like Apple, Amazon, and Facebook are a few of almost 3,000 stocks traded on the New York Stock Exchange (NYSE). 

Read on to learn more about how stock trading works in practice!

Buying a Share of Stock

A share of stock represents a small ownership interest in the company it represents. For example, a stock like Apple has the ticker symbol, AAPL. This is the symbol you use to place an order. 

16.929 billion shares of Apple stock have been issued by the company since it began being traded in 1980. If you were to purchase 50 shares of Apple stock today, you will only have a small sliver of ownership in the company.

Although your ownership interest will be small, you can earn share in the profits of Apple. Some of the ways you can do this are through the appreciation in the stock’s price and the payment of dividends by the company.

Deciding On a Brokerage Firm 

The best brokerage account for you will be through a firm you trust and that charges only small amounts of fees for services. Some of the biggest brokerage firms are Charles Schwab and Merrill Lynch. 

Some brokerage firms will charge you a commission on each stock trade (purchase or sale) that you make. Others only will charge you a small commission when you sell the stock.

You can enter many different orders for stock, exchange-traded funds (ETFs), and mutual funds by setting up an account with a brokerage firm. You can also perform research and find more info on the internet about investing!

Understanding The Ex-Dividend Date

To become a smart investor you need to have an understanding of the importance of dividends and what they represent. A dividend is a share of a company’s profits that are returned to a stockholder.

Some companies will declare these dividends quarterly, annually, or semi-annually. The ex-dividend date is the date that a stock begins trading without paying a dividend. For example, let’s say Apple declares a dividend of 50 cents per share made payable on July 1st to stockholders of record as of June 5th. 

This means that you will need to own shares of Apple by the close of trading on June 5th so that you will be eligible to receive the 50-cent dividend paid for that quarter. 

The Financial Benefits of Stock Trading

Investing in the stock market is a great way to benefit from the economy you live in each day. Stock trading also gives you the chance to build wealth and improve your financial situation above and beyond your income.

There’s no guarantee that you will earn a profit by investing in stocks. You should study investing and a particular company before you buy shares.

Are you interested in learning more about investing? Check out our blog section for other posts about business and personal finance!

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