With increasing the demand for apps in local languages the uses of mobile apps are expected to grow tremendously from around the world. With the advent of high-tech devices being able to render different fonts and languages, the number of content offerings in various vernacular languages is also increasing.
The foremost challenge faced by the publisher with over a million Google Play Store and Apple App store users is the distribution of their content. So in this article, we come up with various tactics to be used to increase your App visibility in various search engines.
Improve App Store Optimization
To gain the attention of your users towards your app it needs to be highly visible enough. And there is no magical formula other than App Store Optimization to increase the level of visibility of your App in the app store. App Store Optimization is foremost and the magical strategy to increase mobile app downloads and app visibility.
App Store Optimization simply means the process involved to rank your app higher in app store search results and if your App gains higher ranks in app store search results it will be more visible to your target customer. Hence, the increased application visibility attracts more traffic towards your app page in the app store.
App Store Optimization is a long term solution to increase the visibility of your application in the app store. To ensure that your App ranks higher in the app store than for this purpose you should constantly update your keywords and also monitor your app store’s page views to downloads and conversion rate and keep on improving it with proper testing and monitoring.
App name length
With the recent updation, Google Play Store restricts its app’s name up to 50 characters only. So to increase the visibility of your app you have to choose a simple and concise name of your app and add a few keywords under it to improve your search visibility. Always make sure that you should not use more than 50 characters in your app’s name because using more than 50 characters in the name of your App make your Android app not visible on Google Play.
On the other hand, iOS App Store also restricts its app name up to 30 characters. So to prove the authentication of your app, you should name your app in between the restricted number of characters and try to add a few keywords under it so that it should be capable enough for increasing the application visibility in the app store.
Influencer marketing
Social media influencer also plays a vital role in increasing your app’s visibility in App Store and Google Play Store through increasing public awareness regarding the uses of your app. Before knowing how social media influencer helps increase the f is a pretty it is important to understand “who is social media influencer”?
Simply influencer is a person who is well-known people on various social media platforms such as Instagram, YouTube, Twitter, and many more for a specific niche. The process of influencer app marketing involved getting your App reviewed and tested by these people that it made a positive influence on your target customer to make them interested in your app. To increase your app’s visibility it is advisable to reach out to these influencers and put your efforts so that they advertise your app.
Encourage users to review and rate
Always encourage your users to write a good review about your app as App Store always considered positive reviews as one of the key considerations for the validation of the app’s quality which in turn improves its ranking in the app store. All those apps which are having good reviews and ratings remain top of the app store. So you should encourage your users to write a positive review by sending them a push notification periodically.
Facebook advertising
Facebook is having its install ad features that are the convenient way for an app publisher to reach its target audience by increasing its app visibility and get more downloads. The app publisher uses this social media platform to create various campaigns and attract their target audience towards their app and is also very cost-effective to reach out to the audience and get more conversions towards app downloads.
Use advertising platform
Various advertising platform provides services to increase the visibility of your app. Global media utilizes a unique traffic scoring platform that analysis more than a hundred parameters and patterns to increase the visibility of your app by providing unique access to the campaigns and allowing full transparency and measure of your activity with real time KPI’s.
Global media is an innovative advertising platform that is dedicated to real-time advertising of your app to increase its visibility by ensuring direct AP traffic over your mobile apps. We are having a specialized team of experts in digital marketing for providing services to advertise your app in the App Store and Google Play Store so that its visibility will increase day by day.
