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Key Digital Marketing Metrics You Should Be Tracking

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Digital Marketing Metrics

Does your business struggle to identify where it can improve or grow? Many businesses have problems with this since they don’t understand what their customers want or expect from them.

If you run a digital business or have an online presence, you can look into digital marketing metrics to learn about your business and customers. As you track the right internet marketing metrics, you will see different trends in your business, which can help you identify ways to improve.

We want to share the six key digital marketing metrics to help your business grow and stand out among the competition.

Return on Investment

If your business wants a straightforward way to track its profits and success with key marketing metrics, it should use return on investment (ROI).

Businesses put a heavy emphasis on their ROI since they can see if their purchases lead to profits. You can do this by using a formula to see how much money you made in comparison to how much you spent. For the formula, you minus the amount you spent from the amount you made and divide it by the amount you spent.

For example, if you made 1000 dollars on your digital marketing and spent 100 dollars on it, you would minus it to get 900 dollars. If you divide the 900 from the 100 dollars you spent, you will get nine, which means you made nine dollars for every dollar you spent.

By tracking your ROI, you can see if your marketing efforts paid off letting you know if you should stick with those strategies.

Online Surveys and Reviews

Sometimes, the best way to find out what your customers want is by listening to them. Customers will post reviews online, allowing you to see what they think of your business.

If lots of customers like something about your business, you should keep doing what they like. if they don’t like something, you should make changes to improve your business. Make sure you register your business to online review websites so your customers can easily post their opinions.

Sometimes, you may not have enough people posting reviews, so you can ask them to fill out surveys to give you more information.

Either way, you can use these tips to help you interact and listen to your customers, so you can improve your business.

Email Open Rates

Speaking of sending emails, you can track the open rates for your emails. The open rate refers to the percentage of people who open emails from your business. For example, if you send out a weekly newsletter, the open rate will let you know how many people looked at them.

Email open rates give you an idea of what customers think of your emails: if you have a high open rate, then the customers liked the subject line and information.

If you notice a drop in your open rate, you should make some changes to draw in more clicks. For example, you could improve the subject line and test out different email ideas to make them more appealing to your customers.

As you try new subject lines, you can look at how the open rate changes, allowing you to see if you improved them.

Email Click-Through Rates

Even though open rates show how well you can make subject lines, click-through rates will give you an idea of the email’s quality. The click-through rate refers to the percentage of people who clicked on links in the email.

When a person clicks on a link in your emails, you can use data collection tools to find out the percentage of people who clicked those links.

If people find your emails interesting, they will click on the links to get more information.

Due to this, you can measure the overall interest your customers show in your emails by looking at the click-through rates. Pay attention to your emails and see which ones get the highest rates. From there, you can apply points, information, or ideas from those emails to get more clicks.

Webpage Loading Speeds

With the internet constantly increasing in speed, you need to do what you can to make your web pages faster. 

Many people expect web pages to load in a few seconds when they click on them. For example, if your page takes three seconds to load, your bounce rate will increase by 30 percent. The longer it takes, the more the bounce rate will increase.

In this situation, the bounce rate refers to the percentage of people who click on the webpage but then leave it quickly.

If you want to minimize your bounce rate, you need to check your webpage loading speeds. By testing the loading speeds and improving them, you can lower the bounce rate and retain more of your visitors.

Blog Traffic as Digital Marketing Metrics

If you run a blog, you need to see how much traffic you get on it. Sure, businesses remember to check their website traffic, but they need to realize the appeal of their blogs. If you can create blogs that draw in lots of attention and views, you can add links to send more people to your products and websites.

As you run a blog, you can see how many people visit your different posts. You can use these posts to get an idea of what topics, products, and information appeal to your customers.

From there, you can incorporate ideas from your most popular blog posts into your business’ website.

By monitoring your blog traffic and the trends, you can apply changes to your website to gain more visitors and customers.

Start Measuring Your Metrics Now

If you emphasize your digital marketing metrics, you can keep your business informed about your customers.

As you use marketing metrics examples, you will see which metrics you do well in and which ones you should improve on. You can also see changes in your metrics with time, helping you understand if recent changes led to increases in your metrics.

If you want to learn more about these metrics and how to use them, you can check our website for more information.

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Digital Marketing

A Step-by-Step Guide on How to Start a Live Stream on YouTube

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Live Stream on YouTube

According to some research, 1.8 billion people use YouTube each month.

f you want to reach all of those people, you should learn how to start a live stream on YouTube.

Thankfully, we have the perfect guide for you to learn how, so make sure you keep reading!

Activate Your Channel

Anyone can go live on YouTube, but you will need 1,000 followers to stream from your phone. However, anyone can stream from their computer.

If you don’t have those followers, you might want to focus on getting them and then going on a live stream.

However, once you do have those followers, you can go to your channel and make sure that the live streaming option is activated on your account.

To do that, all you’ll need to do is click the video camera icon that you’ll see in the top right hand corner. Then select Go Live.

After that, it’ll take about twenty-four hours for YouTube to register it.

Decide How to Record Your Stream

Now you can find some of the best livestreaming equipment to stream your video.

You can either use a web or mobile cam or even use encoder streaming.

Your laptop might be the easiest option because you don’t have to download any extra software. However, you may have a lesser quality as well.

Find a Good Time

There’s never a great time to go live, so you’ll have to figure out what timing works best for you and your viewers.

Go into YouTube Analytics and look at your videos to see when they normally get the most views. This will give you a good idea of when the viewers might be willing to tune into your channel.

You should also figure out where they’re watching that from because you’ll have to factor in the time zones as well. If you’re still not sure when to go live, ask your viewers what they want, and then start recording and post your video!

View Your Analytics

Once you’ve recorded and posted your video, check the YouTube Analytics to see how well it did. This will help you celebrate success, but you can also plan for future YouTube live streaming.

You should pay attention to data points like if you got any new subscribers (or lost some).

When you post your archived video up, you should keep track of those analytics as well.

Learn More About How to Start a Live Stream on YouTube

These are only a few things to know about how to start a live stream on YouTube, but there are many more things to keep in mind.

We know that starting your own channel and becoming an influencer can be overwhelming, but we’re here to help you out.

If you enjoyed this article, make sure that you explore our website to find more articles just like this one.

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Digital Marketing

5 Secrets of a Great SEO Strategy

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SEO Strategy

Did you know that people make around 3.5 billion Google searches per day? Over the course of a year, that amounts to 1.2 trillion queries!

Because Google is the #1 way that consumers look for goods and services, it’s critical that you invest in a quality digital marketing campaign. Coming up with an effective and comprehensive SEO strategy is a huge part of this. Read on to learn how you can take your digital marketing strategy to new heights.

1. Optimize On-Page…

There are two aspects to a cohesive SEO campaign. The first, on-page SEO, refers to manipulations that you perform on your webpage. These actions are meant to make your site more appealing to Google crawlers.

Creating quality content is a huge part of this. Make sure that blog posts are highly readable by using short paragraphs and sentences. Keep people interested with unique facts and simple language.

Keyword research and use are important for all of your content. You need to research what keywords have the highest search volume (SV) and keyword difficulty (KD) on tools like SEMrush. You then sprinkle these keywords throughout the text.

Internal linking, HTML, tagging, and load speed are a few other on-page SEO facets.

2. …But Don’t Forget Off-Page SEO

Off-page SEO, the other aspect of a marketing campaign, refers to manipulations that you make outside of your website.

Linking to and from other reputable websites shows Google crawlers that you’re also reliable. They’ll index you higher because they believe that you’re the best content for specific queries.

Other aspects of off-page SEO include getting good reviews, having a social media presence, and creating an email campaign.

3. Choose the Right SEO Services

DIYing your SEO campaign is never a good idea. You need access to professional research tools and content writers to ensure that your site stands out.

Look into top-notch SEO company locations near you and reach out to experts. These professionals will get back to you ASAP to help determine what your SEO campaign needs. They’ll also help you to produce many types of quality web content.

4. Invest in Local SEO

People often make searches for services near them. This is awesome for you as a business in their area because you can target customers that have the ability to come to you. This is especially important if you’re based in a physical location.

Claim your Google My Business listing ASAP. Optimize your blog posts for those who make ‘near me’ searches. Use the names of your city and town in the keywords that you select.

5. Post Quality Content

Finally, make sure that all of the content you post is engaging. Consumers want to see blog posts, videos, and graphics that actually interest them. If they don’t, they’re going to click away from your website.

Keep topics relevant to your target audience. Make sure that you’re talking about something that they’re actually excited to read about.

Create a Comprehensive SEO Strategy Today

Now that you know how to invest in an effective SEO strategy, it’s time to get started. Check out the ‘digital marketing‘ tab on our home page for more tips on how to integrate SEO into your business. You can also check out the ‘business’ section of our website with more ideas on how to boost your startup’s visibility.

Start browsing today to take your business and marketing campaign to the next level!

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Digital Marketing

Why Would You Hire A Digital Marketing Agency?

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Digital Marketing Agency

Most of the businessmen hire a marketing agency for their offline-marketing campaign because they need to place their ads on different platforms like, television, banners, billboards, newspapers and on the vehicles. But they do not hire a digital marketing agency for their online campaign. You need to spend more money on your online business than your conventional marketing platforms because most of the people now fulfil their needs through online searches only. 

Hire A Digital Marketing Agency

5 Benefits Of Hiring A Digital Marketing Agency 

Digital marketing agencies not only promote your products and services, but they can give a huge exposure to your business and they can allow your business to collaborate with some stakeholders. You can find some agencies that are working with multiple brands and businesses, and they can give you the following benefits:

  1. An online marketing agency can implement some innovative marketing strategies in your business. Do you know how to measure the effectiveness of an online advertisement? You can collect the data from your paid advertisement channels to measure the success rate of your last campaign, but you cannot improve the efficiency level of the same campaign without a digital marketing agency. They do not depend on the data; they can approach a person emotionally to buy or try your products once. So, they can increase the conversion rate of your ads and give you best returns on your investment. 
  1. You can find a creative team in every digital marketing agency. They have the ability to think something out of the box. They can invent new ways to promote your brand and business. They can put the right content like, video, image, illustration and catchy lines to engage with more audiences. Moreover, they can help you to promote your brand in a unique way. 
  1. Digital marketing agencies can create a direct market channel between your company and customers. Nowadays, people can raise their voice on their social media, and they can post some negative reviews on social media about your products or services. It will create a negative impact on your business because people can easily find such reviews online and they do not avail your products and services anymore. In this case, you can hire a digital marketing agency to save your business. If someone posts a negative review about your business, then your marketing agency will solve their problem by guiding them  in a right way. As a result, you can establish a business with 100% reliability. Such agencies have a customer support team and they can work for your business to solve the problems of your customers. 
  1. Online marketing agencies can provide best returns on your investment. If you have a small budget then you must go for the online marketing plans because online marketing is cheaper than conventional marketing. Plus, online marketing can give you instant result which you cannot expect from conventional marketing channels. You can find various digital marketing agencies online and you can ask for an initial consultation. You can collect the quote from 2-3 marketing agencies and compare their prices to choose an affordable option.   
  1. You can recruit some marketing professionals to build an in-house marketing team. They can help you to promote your brand in some conventional way and they can suggest you some marketing strategies time to time. On the other part, a digital marketing agency can spread your business across different channels, and they can promote your brand worldwide. Even, they can promote your brand through press releases. 

So, search for such digital marketing agencies online and choose the best one according to your budget. 

Read Also : 8 Things to Do Before Traveling for Business

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