Connect with us

Digital Marketing

Key Digital Marketing Metrics You Should Be Tracking

Published

on

Digital Marketing Metrics

Does your business struggle to identify where it can improve or grow? Many businesses have problems with this since they don’t understand what their customers want or expect from them.

If you run a digital business or have an online presence, you can look into digital marketing metrics to learn about your business and customers. As you track the right internet marketing metrics, you will see different trends in your business, which can help you identify ways to contact start agencies.

We want to share the six key digital marketing metrics to help your business grow and stand out among the competition.

Return on Investment

If your business wants a straightforward way to track its profits and success with key marketing metrics, it should use return on investment (ROI).

Businesses put a heavy emphasis on their ROI since they can see if their purchases lead to profits. You can do this by using a formula to see how much money you made in comparison to how much you spent. For the formula, you minus the amount you spent from the amount you made and divide it by the amount you spent.

For example, if you made 1000 dollars on your digital marketing and spent 100 dollars on it, you would minus it to get 900 dollars. If you divide the 900 from the 100 dollars you spent, you will get nine, which means you made nine dollars for every dollar you spent.

By tracking your ROI, you can see if your marketing efforts paid off letting you know if you should stick with those strategies.

Online Surveys and Reviews

Sometimes, the best way to find out what your customers want is by listening to them. Customers will post reviews online, allowing you to see what they think of your business.

If lots of customers like something about your business, you should keep doing what they like. if they don’t like something, you should make changes to improve your business. Make sure you register your business to online review websites so your customers can easily post their opinions.

Sometimes, you may not have enough people posting reviews, so you can ask them to fill out surveys to give you more information.

Either way, you can use these tips to help you interact and listen to your customers, so you can improve your business.

Email Open Rates

Speaking of sending emails, you can track the open rates for your emails. The open rate refers to the percentage of people who open emails from your business. For example, if you send out a weekly newsletter, the open rate will let you know how many people looked at them.

Email open rates give you an idea of what customers think of your emails: if you have a high open rate, then the customers liked the subject line and information.

If you notice a drop in your open rate, you should make some changes to draw in more clicks. For example, you could improve the subject line and test out different email ideas to make them more appealing to your customers.

As you try new subject lines, you can look at how the open rate changes, allowing you to see if you improved them.

Email Click-Through Rates

Even though open rates show how well you can make subject lines, click-through rates will give you an idea of the email’s quality. The click-through rate refers to the percentage of people who clicked on links in the email.

When a person clicks on a link in your emails, you can use data collection tools to find out the percentage of people who clicked those links.

If people find your emails interesting, they will click on the links to get more information.

Due to this, you can measure the overall interest your customers show in your emails by looking at the click-through rates. Pay attention to your emails and see which ones get the highest rates. From there, you can apply points, information, or ideas from those emails to get more clicks.

Webpage Loading Speeds

With the internet constantly increasing in speed, you need to do what you can to make your web pages faster. 

Many people expect web pages to load in a few seconds when they click on them. For example, if your page takes three seconds to load, your bounce rate will increase by 30 percent. The longer it takes, the more the bounce rate will increase.

In this situation, the bounce rate refers to the percentage of people who click on the webpage but then leave it quickly.

If you want to minimize your bounce rate, you need to check your webpage loading speeds. By testing the loading speeds and improving them, you can lower the bounce rate and retain more of your visitors.

Blog Traffic as Digital Marketing Metrics

If you run a blog, you need to see how much traffic you get on it. Sure, businesses remember to check their website traffic, but they need to realize the appeal of their blogs. If you can create blogs that draw in lots of attention and views, you can add links to send more people to your products and websites.

As you run a blog, you can see how many people visit your different posts. You can use these posts to get an idea of what topics, products, and information appeal to your customers.

From there, you can incorporate ideas from your most popular blog posts into your business’ website.

By monitoring your blog traffic and the trends, you can apply changes to your website to gain more visitors and customers.

Start Measuring Your Metrics Now

If you emphasize your digital marketing metrics, you can keep your business informed about your customers.

As you use marketing metrics examples, you will see which metrics you do well in and which ones you should improve on. You can also see changes in your metrics with time, helping you understand if recent changes led to increases in your metrics.

If you want to learn more about these metrics and how to use them, you can check our website for more information.

Continue Reading
Click to comment

Digital Marketing

What Is an SEO Agency?

Published

on

SEO Agency

If you’re new to the business world, you might wonder what an SEO agency does.

SEO is one of the essential aspects of modern-day marketing. But not everyone has the expertise to perform it and do the work themselves.

We’ve put together this article to show you precisely what is an SEO agency and why you must hire one.

Keep reading to get the lowdown on the benefits of an SEO agency.

What Is an SEO Agency?

SEO stands for Search Engine Optimization—a strategy to help your business reach the top in search engine rankings.

An SEO agency is a company that provides services to help businesses improve their SEO. This can include keyword research, link building, and content creation. They can also help companies to track their progress and make necessary changes.

What Does an SEO Agency Do?

SEO agencies employ a team of content writers, web developers, and SEO specialists. They work together to improve a website.

Sometimes, an SEO agency may also provide other online marketing services such as pay-per-click (PPC) advertising, social media marketing, and email marketing.

They optimize the website’s content, structure, and on-page elements. They create quality backlinks to a website to further improve its ranking.

The Benefits of Working With an SEO Agency

An SEO agency can help businesses to grow online.

Increased Visibility, Rankings, and ROI

This is the main aim of every SEO agency. Increased exposure means more website visitors, which results in more leads. More leads mean more sales and money for your business.

More Targeted Traffic 

This means that visitors visiting your site are more likely to be interested in your offer. They can be potential customers or clients.

Saves Time 

Trying to optimize your website on your own can take hours, if not days, and you may not even see results. An agency has the experience and know-how. They can do all the work for you and, in most cases, get you better results.

Do you want to know more about what they could offer? If yes, look here for more benefits of working with an SEO agency.

How to Choose an SEO Agency  

There are a few things to keep in mind before you hire an SEO agency to work with. Ask about their process and what kind of results you can expect.

Finding an agency that is a good fit for your business is also essential. Look for an agency that uses ethical SEO practices, such as white-hat techniques. This is to avoid getting your website penalized by search engines.

Do some research and ask for recommendations. Reach out, compare prices and get more information.

The Future of SEO Agencies

Agencies are likely to be more focused on enhancing the overall user experience. This includes improving the quality of the content and more accessible website navigation.

They should be able to keep up with the latest algorithm changes and adjust their client’s campaigns accordingly. It’s better to start working with one now to get your business on the right track.

Now that you know what is an SEO agency, there should be no confusion. You can now start looking for agencies to help you get the most out of online marketing.

Are you ready to take it to the next level? Read more of our blogs!

Continue Reading

Digital Marketing

A Complete Guide to Domain Name Ideas

Published

on

Domain Name Ideas

Are you looking for a great set of domain names to make a fortune?

Domain names have long been used as great digital assets to make a fortune. Even today, when anyone can make a website, domain names are still a great investment.

But how do you choose a great domain name — especially when so many great ones have already been taken?

This quick guide will show you some great domain name ideas that you can consider for your portfolio.

Here’s what you need to know:

The Guidelines of Buying a Domain Name

When you look for a new domain name to buy there are a few basic guidelines to consider. These aren’t necessarily hard-and-fast rules but they might help you find profitable domain names.

Here’s what you should consider:

  • It has a popular TLD extension
    • These can include .COM, .ORG, .NET, etc. It can also use popular extension used in industry such as .TV and .IO
  • The name should be a short as possible
  • It should be a word in common usage or that reaches a particular niche
  • It shouldn’t be a trademarked name unless you own the trademark
  • It should reflect a product, service, idea, location, action, etc.

These guidelines are ideal for acquiring a great domain name. Now let’s look at how you can find domain names that you can sell to potential buyers.

How to Reach Buyers

In most cases, you won’t sell your domain names to fellow investors. You want to look for an entrepreneur who’s intent on creating a website for their brand.

For example, you can start by looking at a particular niche that you can market to. For example, let’s say you’re trying to market to the cryptocurrency industry.

You want to buy domain names that fit this niche. Look for words that are popular in the cryptocurrency industry. These can include words such as:

  • Bitcoin
  • Crypto
  • Cryptocurrency
  • HODL
  • Fiat
  • Ethereum
  • Altcoins

After you find your ideal name then look for the TLD extension that works best for you. .COM will always sell and for particular industries there are other domain extensions that are popular.

For example, .IO is very popular among tech companies and digital companies. .TV is great for television stations, film production companies, streaming websites, video creators, etc.

It’s also best to collect a series of domain names before putting them up for sale. You should create a landing page on which you showcase your different domain names.

On the landing page place your contact information so that potential buyers can reach out to you.

Those Are the Best Domain Name Ideas

Now you know the best domain name ideas and how to sell them to potential buyers.

You want to follow our best practices of finding the ideal domain names. These should be short names that have popular domain extensions.

After you amass a collection of domain names, create a landing page to promote them. Reach out to buyers looking at creating a website for their particular niche.

You can find more entrepreneurial content on our blog.

Continue Reading

Digital Marketing

Can Social Media Improve Your Company’s Sales?

Published

on

By

Social Media

Different companies employ different techniques to generate leads, which can be converted into sales. Some use top sales enablement tools, including Content Camel, while a few also leverage the potential of social media platforms.

Particularly, talking about the latter, using social media for marketing is no longer an option, rather a necessity. If you want to interact with customers, acquire useful information, and grow your business, it is a must-have. If you don’t incorporate social media in your digital marketing strategy, you’re missing out on a simple, inexpensive, and effective way to reach over half of the world’s population. Let’s look at how you may use social media to engage with customers, and expand your business.

Increase Brand Awareness

Clients can’t become customers if they aren’t aware that you exist. By allowing you to access a large audience with minimal time and effort, social media enhances your visibility to potential consumers. With the establishment of a firm presence on all of the major social media sites, you will have nothing to worry about.

Some social networking platforms are overloaded with noise from businesses striving to advertise their goods, so it is easy for a client to feel overwhelmed. Companies find it a lot easier to stand out in this competitive market by utilizing articles, videos, and images on digital fronts.

Polish Your Brand

The ability to build genuine inner relationships is one of the most crucial advantages of social media for the firm. Demonstrate how you’re staying true to your brand principles, how your product functions in the real world, and how you emphasize the needs of your staff and customers.

Expose your followers to the individuals that make up your firm and showcase how existing customers are utilizing and profiting from your products. Realism creates a sense of security. As a result of this trust, marketing awareness increases, and new business is generated. Social media is the best place to get authentic.

Raise Website Traffic

Increased site traffic may be achieved by using social media postings and marketing. Sharing high-quality material from your blog or website on social media is a terrific approach to get more eyes on your work as soon as it’s published.

Participating in social discussions may also help you raise awareness, gain new followers, establish your expertise, and drive traffic to your website. Provide your website address throughout your social media pages so that everyone who wants to learn further about you can do it in one tap.

Provide Support

Companies and their consumers have effectively broken up boundaries due to social media. Many users now use social media profiles to resolve issues or locate information instead of calling a customer support line.

By providing help via social media, you may establish a reputation as a responsive, caring brand. For this, you need to create a method for keeping track of customer feedback, inquiries, and complaints on social media and try to respond to them as soon as possible.

Partner with Influencer

Customer selections are heavily influenced by recommendations from friends and family, as well as ratings. You create brand recognition and credibility by getting people talking about your product or company on social media, and you set yourself up for additional sales. Partnering with bloggers who have a significant social media following and can bring that following’s attention to your brand is one of the most effective ways to drive social brand awareness.

The Takeaway

Although social media is an essential part of your company’s marketing plan, it is not necessarily tough to manage. Create a profile as soon as possible and start connecting with your consumers. However, having a strategy is important, without it, you will be aimless.

As technology continues to invade our daily lives, more customers will look to new and upcoming social platforms to make purchasing decisions. Those with a strong social media presence and branding will experience greater conversion rates, whereas those without active social media efforts may lose potential customers. Coupled with the use of best sales enablement tools, you can create a killer sales strategy that can take your business to new heights.

Continue Reading
Spa Treatment
Beauty3 days ago

10 Spa Treatments to Help You Relax and Recharge

Semen Retention
Health3 days ago

Semen Retention: Is It Beneficial or Dangerous?

SEO Agency
Digital Marketing3 days ago

What Is an SEO Agency?

Men's Summer Style
Lifestyle1 week ago

The 10 Best Men’s Summer Style Essentials for Your 2022 Wardrobe

Conical Fermenter
Business1 week ago

What Is a Conical Fermenter?

Thin vs Thick Eyebrows
Beauty2 weeks ago

Thin vs Thick Eyebrows: What Are the Differences?

Domain Name Ideas
Digital Marketing2 weeks ago

A Complete Guide to Domain Name Ideas

Pest Infestation
Animal2 weeks ago

3 Most Common Signs of a Pest Infestation

Hire SSI Lawyers
Law2 weeks ago

5 Reasons to Hire SSI Lawyers

Crypto Prices
Cryptocurrency2 weeks ago

Understanding Crypto Prices: Tips and Tricks To Beat the Market

Garnering Entrepreneurial
Business2 weeks ago

The Brief Guide That Makes Garnering Entrepreneurial Success Simple

AA Work
Health2 weeks ago

How Does AA Work? A Basic Guide

Eszopiclone
Health3 weeks ago

Order Eszopiclone Online Today and Sleep Better

Commercial Spaces
Real Estate3 weeks ago

The Best Scent Diffusers for Commercial Spaces

Organizing Office Space
Real Estate3 weeks ago

Organizing Office Space to Get the Most Out of Employees

Landscaping Company
Business3 weeks ago

7 Tips for Choosing a Quality Landscaping Company

Gaming Experience
Gaming3 weeks ago

The Equipment You Need to Improve Your Gaming Experience

Custom Tissue Paper
Business3 weeks ago

The Benefits of Utilizing Custom Tissue Paper for Promotional Purposes

Places to Go in Africa
Travel4 weeks ago

The One and Only Guide of Places to Go in Africa That You’ll Ever Need

New York Vacation Rentals
Travel4 weeks ago

5 Tips for Booking New York Vacation Rentals

company incorporation in Andorra
Business4 weeks ago

How to Apply for Company Incorporation in Andorra

Maid Service
Home Decor4 weeks ago

Maid Service vs House Cleaning Service: What’s the Difference?

Starting a Business
Business4 weeks ago

What Are the Impressive Benefits of Starting a Business?

Virtual Reality Gaming
Gaming4 weeks ago

Virtual Reality Gaming: A Beginners Guide to Getting Started

Laser Hair Removal
Beauty4 weeks ago

6 Incredible Benefits of Laser Hair Removal

Civil Suit
Law1 month ago

What Is a Civil Suit? (And How to File One)

Employee Efficiency
Business1 month ago

8 Effective Tips for Increasing Employee Efficiency

Rae Lil black
Biography1 month ago

Rae Lil black Biography and her Popularity on Social Media

Gold Nose Pin
Jewellery1 month ago

This Is Your Sign to Get a Gold Nose Pin Today

Giselle Weber
Biography1 month ago

Giselle Weber: The lawyer and ex-wife of Charlie Weber

Financial Records Organized
Finance1 month ago

How to Keep Your Financial Records Organized

Start Investing
Investments1 month ago

How to Start Investing: A Brief Guide for Beginner Investors

Aerospace Industry
Tech1 month ago

6 Amazing Facts About the Aerospace Industry

Cannabis Strains
Health1 month ago

What Are the Best Cannabis Strains? A Closer Look

Mortgage Payment
Real Estate1 month ago

How To Calculate a Mortgage Payment Estimate

Freelance Attorney
Law1 month ago

How to Be a Successful Freelance Attorney

Tubal Ligation vs. Tubal Removal
Health1 month ago

Tubal Ligation vs. Tubal Removal: What’s the Difference?

Law Office Supplies
Law1 month ago

3 Types of Law Office Supplies for Your Legal Firm

Sell My House
Real Estate1 month ago

Should I Sell My House or Rent It Out in Today’s Market?

David Muir Gay
Biography1 month ago

Who is David Muir Gay? Is the New anchor gay?

Solar System
Real Estate1 month ago

How Many Stars Are There in Our Solar System?

Medical Malpractice
Health1 month ago

Do You Believe You Are A Victim Of Medical Malpractice? 5 Key Factors Needed For A Case

Doja cat
Biography1 month ago

Who is the Doja cat? Biography, Birth and Ethnicity

Body Sculpting Work
Health1 month ago

How Does Body Sculpting Work?

Keto Diet Foods
Health1 month ago

Keto Diet Foods List: 4 Things That You’ve Got to Eat

Home Decor Fads
Home Decor1 month ago

Tampa Homeowners Guide: Avoid These 5 Home Decor Fads

Nancy Putkoski
Biography1 month ago

Meet Nancy Putkoski, the first wife of Anthony Bourdain

Snowbird Brown
Biography1 month ago

Snowbird Brown Biography, age and other facts

Death Valley Temperatures
Travel1 month ago

What to Know About Death Valley Temperatures Before Your Visit

Hiring a Personal Chef
Business1 month ago

5 Incredible Benefits of Hiring a Personal Chef

Starting a Business
Business4 weeks ago

What Are the Impressive Benefits of Starting a Business?

Men's Summer Style
Lifestyle1 week ago

The 10 Best Men’s Summer Style Essentials for Your 2022 Wardrobe

Maid Service
Home Decor4 weeks ago

Maid Service vs House Cleaning Service: What’s the Difference?

New York Vacation Rentals
Travel4 weeks ago

5 Tips for Booking New York Vacation Rentals

Laser Hair Removal
Beauty4 weeks ago

6 Incredible Benefits of Laser Hair Removal

company incorporation in Andorra
Business4 weeks ago

How to Apply for Company Incorporation in Andorra

Virtual Reality Gaming
Gaming4 weeks ago

Virtual Reality Gaming: A Beginners Guide to Getting Started

Landscaping Company
Business3 weeks ago

7 Tips for Choosing a Quality Landscaping Company

Conical Fermenter
Business1 week ago

What Is a Conical Fermenter?

SEO Agency
Digital Marketing3 days ago

What Is an SEO Agency?

Places to Go in Africa
Travel4 weeks ago

The One and Only Guide of Places to Go in Africa That You’ll Ever Need

Semen Retention
Health3 days ago

Semen Retention: Is It Beneficial or Dangerous?

Commercial Spaces
Real Estate3 weeks ago

The Best Scent Diffusers for Commercial Spaces

Organizing Office Space
Real Estate3 weeks ago

Organizing Office Space to Get the Most Out of Employees

Domain Name Ideas
Digital Marketing2 weeks ago

A Complete Guide to Domain Name Ideas

Spa Treatment
Beauty3 days ago

10 Spa Treatments to Help You Relax and Recharge

Crypto Prices
Cryptocurrency2 weeks ago

Understanding Crypto Prices: Tips and Tricks To Beat the Market

Hire SSI Lawyers
Law2 weeks ago

5 Reasons to Hire SSI Lawyers

Thin vs Thick Eyebrows
Beauty2 weeks ago

Thin vs Thick Eyebrows: What Are the Differences?

Eszopiclone
Health3 weeks ago

Order Eszopiclone Online Today and Sleep Better

AA Work
Health2 weeks ago

How Does AA Work? A Basic Guide

Gaming Experience
Gaming3 weeks ago

The Equipment You Need to Improve Your Gaming Experience

Custom Tissue Paper
Business3 weeks ago

The Benefits of Utilizing Custom Tissue Paper for Promotional Purposes

Pest Infestation
Animal2 weeks ago

3 Most Common Signs of a Pest Infestation

Garnering Entrepreneurial
Business2 weeks ago

The Brief Guide That Makes Garnering Entrepreneurial Success Simple

Trending