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Key Digital Marketing Metrics You Should Be Tracking

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Digital Marketing Metrics

Does your business struggle to identify where it can improve or grow? Many businesses have problems with this since they don’t understand what their customers want or expect from them.

If you run a digital business or have an online presence, you can look into digital marketing metrics to learn about your business and customers. As you track the right internet marketing metrics, you will see different trends in your business, which can help you identify ways to contact start agencies.

We want to share the six key digital marketing metrics to help your business grow and stand out among the competition.

Return on Investment

If your business wants a straightforward way to track its profits and success with key marketing metrics, it should use return on investment (ROI).

Businesses put a heavy emphasis on their ROI since they can see if their purchases lead to profits. You can do this by using a formula to see how much money you made in comparison to how much you spent. For the formula, you minus the amount you spent from the amount you made and divide it by the amount you spent.

For example, if you made 1000 dollars on your digital marketing and spent 100 dollars on it, you would minus it to get 900 dollars. If you divide the 900 from the 100 dollars you spent, you will get nine, which means you made nine dollars for every dollar you spent.

By tracking your ROI, you can see if your marketing efforts paid off letting you know if you should stick with those strategies.

Online Surveys and Reviews

Sometimes, the best way to find out what your customers want is by listening to them. Customers will post reviews online, allowing you to see what they think of your business.

If lots of customers like something about your business, you should keep doing what they like. if they don’t like something, you should make changes to improve your business. Make sure you register your business to online review websites so your customers can easily post their opinions.

Sometimes, you may not have enough people posting reviews, so you can ask them to fill out surveys to give you more information.

Either way, you can use these tips to help you interact and listen to your customers, so you can improve your business.

Email Open Rates

Speaking of sending emails, you can track the open rates for your emails. The open rate refers to the percentage of people who open emails from your business. For example, if you send out a weekly newsletter, the open rate will let you know how many people looked at them.

Email open rates give you an idea of what customers think of your emails: if you have a high open rate, then the customers liked the subject line and information.

If you notice a drop in your open rate, you should make some changes to draw in more clicks. For example, you could improve the subject line and test out different email ideas to make them more appealing to your customers.

As you try new subject lines, you can look at how the open rate changes, allowing you to see if you improved them.

Email Click-Through Rates

Even though open rates show how well you can make subject lines, click-through rates will give you an idea of the email’s quality. The click-through rate refers to the percentage of people who clicked on links in the email.

When a person clicks on a link in your emails, you can use data collection tools to find out the percentage of people who clicked those links.

If people find your emails interesting, they will click on the links to get more information.

Due to this, you can measure the overall interest your customers show in your emails by looking at the click-through rates. Pay attention to your emails and see which ones get the highest rates. From there, you can apply points, information, or ideas from those emails to get more clicks.

Webpage Loading Speeds

With the internet constantly increasing in speed, you need to do what you can to make your web pages faster. 

Many people expect web pages to load in a few seconds when they click on them. For example, if your page takes three seconds to load, your bounce rate will increase by 30 percent. The longer it takes, the more the bounce rate will increase.

In this situation, the bounce rate refers to the percentage of people who click on the webpage but then leave it quickly.

If you want to minimize your bounce rate, you need to check your webpage loading speeds. By testing the loading speeds and improving them, you can lower the bounce rate and retain more of your visitors.

Blog Traffic as Digital Marketing Metrics

If you run a blog, you need to see how much traffic you get on it. Sure, businesses remember to check their website traffic, but they need to realize the appeal of their blogs. If you can create blogs that draw in lots of attention and views, you can add links to send more people to your products and websites.

As you run a blog, you can see how many people visit your different posts. You can use these posts to get an idea of what topics, products, and information appeal to your customers.

From there, you can incorporate ideas from your most popular blog posts into your business’ website.

By monitoring your blog traffic and the trends, you can apply changes to your website to gain more visitors and customers.

Start Measuring Your Metrics Now

If you emphasize your digital marketing metrics, you can keep your business informed about your customers.

As you use marketing metrics examples, you will see which metrics you do well in and which ones you should improve on. You can also see changes in your metrics with time, helping you understand if recent changes led to increases in your metrics.

If you want to learn more about these metrics and how to use them, you can check our website for more information.

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Cryptocurrency

Top Web3 Marketing Agencies You Can Trust

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Web3 Marketing Agencies

Web3 is totally a new step in the world wide web, that involves big concepts like decentralization and relying on token economics.  And the most important thing which should be mentioned is that marketing strategies that operate for Web2 don’t really require it to run for Web3. 

So, if you are a business owner of a Web 3 project then, you might require the help of a professional Web3 marketing agency. 

What do you know about the Web3 Marketing Agency? 

Web3 has been recognized as the recent trend of the Internet, growing from the prior iteration by merging recent concepts and technology to create a durable and robust infrastructure for all of us.

Let’s take a quick recap on Web 1.0, Web 2.0, and Web 3.0 : 

Web 1.0 (1989 -2005) was a read-only web from which people can go through the information mentioned on sites. Whereas Web2.0 (1999 – 2012) is known as a read-write web where people are able to read and write content on applications and websites. Web 3.0 (2006 – currently available) is supported via artificial intelligence where people can read, write and communicate through content that involves 3D illustrations on websites and apps. 

Basically, Web3 technology aids people in managing their data, while crafting a decentralized version of the world wide web. It provides sufficient data protection and privacy that maintains the risk of hacking at bay. 

Look at these statistics:

  • According to 81% of customers, Web3 is a technology that aims to uplift people’s lives happier and improve overall wellbeing.
  • Web3 is a concept that is slowly gaining traction in the market and receives about 195,000 monthly Google searches.
  • Additionally, about $4.5 billion fund has been raised by over 438 Web3 businesses.

Hiring a company that is knowledgeable about this new market is a fantastic option because there is so much about Web 3.0 that is novel and unknown.

The top Web3 marketing agencies in the market. 

Here is the list of top web3 marketing agencies as follows – 

1. OTT

OTT is a leading full-service provider agency that is determined to assist in the field of token and NFT marketing. The company holds the experience of many years in the crypto and blockchain world.

The services in which OTT are experts are Content marketing, Display advertising, influencer marketing, Website design, and storytelling, Social media advertising, Guerilla marketing

2. SingleGrain 

This agency is among the top digital marketing agencies and Web 3.0 marketing agencies that can enhance your earnings with customized blockchain marketing tactics. Their highly skilled team of web marketing experts is creating tactics for Web3 products. The services it provides are blockchain and cryptocurrency marketing, Digital strategy, Decentralized autonomous organization (DAO) consulting, NFT marketing, Search engine optimization, Content Marketing, Paid promotion, PR tactics, and promotion, token distribution strategy, Community building, and management, and Decentralized applications (dApps management)

3. Coinbound 

Coinbound is another crypto marketing agency that assists blockchain and NFT brands to grow virtually. 

The prominent services that the agency provides are Community building and management over Twitter and Discord, Search engine optimization, Web3 blog management, Influencer, and thought-leader marketing, Content marketing, and Web3 PR service.

4. Crowdcreate 

Crowdcreate is also the most recognized marketing agency that delivers services in crypto and marketing. 

The primary service the agency provides is Community building, Influencer /PR marketing, investor marketing, Web3 viral referral marketing, social media marketing, Token management, NFT strategy consulting, and Web3 community management.

This agency offers personalized pricing plans as per your business goals and requirements. 

5. Blockwiz

Blockwiz is established with the motive to assist crypto and blockchain brands. More than 70 crypto experts work for the company to help their clients in every way possible.

The services that the agency serves are our Discord and Telegram community management, influencer marketing, Crypto content writing, PR and sponsored articles, crypto video creation, Search engine optimization, and  Pay – per click marketing.

6. Lunar Strategy 

Lunar Strategy is a marketing company with expertise in the Metaverse and Web3. The company is a Google Partner Web3 marketing firm, has joined with a group of cryptocurrency enthusiasts and keeps up with the most recent marketing trends in the cryptocurrency and blockchain sectors.

Pay-per-click ad marketing on Twitter, Linkedin, Instagram, and others, social media management, search engine optimization, content marketing, landing page optimization, exchange listings, public relations, influencer marketing, community building, and SEO are some of its main services.

What Services do Web3 Marketing Agencies Offer?

There are some ICOs within the Web3 niche that have benefited significantly from partnering with a marketing agency that can provide quantifiable results. However, Nevertheless, what are the actual services they provide? A Web3 marketing agency can provide a number of different services in addition to what is listed below:

web3-marketing-agency-offer

The Bottom line 

Mentioned Web3 marketing agencies in the list are counted among the top companies, that offer numerous kinds of services as per your requirement. Therefore, You can go through all the marketing agencies and later on can select a specific company as per your needs. Although, all the companies are particularly providing top-notch services that totally relate to your business. And in terms of price, you can check their packages and match them with your budget.

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Digital Marketing

What Is an SEO Agency?

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SEO Agency

If you’re new to the business world, you might wonder what an SEO agency does.

SEO is one of the essential aspects of modern-day marketing. But not everyone has the expertise to perform it and do the work themselves.

We’ve put together this article to show you precisely what is an SEO agency and why you must hire one.

Keep reading to get the lowdown on the benefits of an SEO agency.

What Is an SEO Agency?

SEO stands for Search Engine Optimization—a strategy to help your business reach the top in search engine rankings.

An SEO agency is a company that provides services to help businesses improve their SEO. This can include keyword research, link building, and content creation. They can also help companies to track their progress and make necessary changes.

What Does an SEO Agency Do?

SEO agencies employ a team of content writers, web developers, and SEO specialists. They work together to improve a website.

Sometimes, an SEO agency may also provide other online marketing services such as pay-per-click (PPC) advertising, social media marketing, and email marketing.

They optimize the website’s content, structure, and on-page elements. They create quality backlinks to a website to further improve its ranking.

The Benefits of Working With an SEO Agency

An SEO agency can help businesses to grow online.

Increased Visibility, Rankings, and ROI

This is the main aim of every SEO agency. Increased exposure means more website visitors, which results in more leads. More leads mean more sales and money for your business.

More Targeted Traffic 

This means that visitors visiting your site are more likely to be interested in your offer. They can be potential customers or clients.

Saves Time 

Trying to optimize your website on your own can take hours, if not days, and you may not even see results. An agency has the experience and know-how. They can do all the work for you and, in most cases, get you better results.

Do you want to know more about what they could offer? If yes, look here for more benefits of working with an SEO agency.

How to Choose an SEO Agency  

There are a few things to keep in mind before you hire an SEO agency to work with. Ask about their process and what kind of results you can expect.

Finding an agency that is a good fit for your business is also essential. Look for an agency that uses ethical SEO practices, such as white-hat techniques. This is to avoid getting your website penalized by search engines.

Do some research and ask for recommendations. Reach out, compare prices and get more information.

The Future of SEO Agencies

Agencies are likely to be more focused on enhancing the overall user experience. This includes improving the quality of the content and more accessible website navigation.

They should be able to keep up with the latest algorithm changes and adjust their client’s campaigns accordingly. It’s better to start working with one now to get your business on the right track.

Now that you know what is an SEO agency, there should be no confusion. You can now start looking for agencies to help you get the most out of online marketing.

Are you ready to take it to the next level? Read more of our blogs!

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Digital Marketing

A Complete Guide to Domain Name Ideas

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Domain Name Ideas

Are you looking for a great set of domain names to make a fortune?

Domain names have long been used as great digital assets to make a fortune. Even today, when anyone can make a website, domain names are still a great investment.

But how do you choose a great domain name — especially when so many great ones have already been taken?

This quick guide will show you some great domain name ideas that you can consider for your portfolio.

Here’s what you need to know:

The Guidelines of Buying a Domain Name

When you look for a new domain name to buy there are a few basic guidelines to consider. These aren’t necessarily hard-and-fast rules but they might help you find profitable domain names.

Here’s what you should consider:

  • It has a popular TLD extension
    • These can include .COM, .ORG, .NET, etc. It can also use popular extension used in industry such as .TV and .IO
  • The name should be a short as possible
  • It should be a word in common usage or that reaches a particular niche
  • It shouldn’t be a trademarked name unless you own the trademark
  • It should reflect a product, service, idea, location, action, etc.

These guidelines are ideal for acquiring a great domain name. Now let’s look at how you can find domain names that you can sell to potential buyers.

How to Reach Buyers

In most cases, you won’t sell your domain names to fellow investors. You want to look for an entrepreneur who’s intent on creating a website for their brand.

For example, you can start by looking at a particular niche that you can market to. For example, let’s say you’re trying to market to the cryptocurrency industry.

You want to buy domain names that fit this niche. Look for words that are popular in the cryptocurrency industry. These can include words such as:

  • Bitcoin
  • Crypto
  • Cryptocurrency
  • HODL
  • Fiat
  • Ethereum
  • Altcoins

After you find your ideal name then look for the TLD extension that works best for you. .COM will always sell and for particular industries there are other domain extensions that are popular.

For example, .IO is very popular among tech companies and digital companies. .TV is great for television stations, film production companies, streaming websites, video creators, etc.

It’s also best to collect a series of domain names before putting them up for sale. You should create a landing page on which you showcase your different domain names.

On the landing page place your contact information so that potential buyers can reach out to you.

Those Are the Best Domain Name Ideas

Now you know the best domain name ideas and how to sell them to potential buyers.

You want to follow our best practices of finding the ideal domain names. These should be short names that have popular domain extensions.

After you amass a collection of domain names, create a landing page to promote them. Reach out to buyers looking at creating a website for their particular niche.

You can find more entrepreneurial content on our blog.

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