Facebook proves that it is the most popular social media platform, with over 2 billion active users globally. If you want to boost brand awareness and increase profits, Facebook works remarkably well. You can grow your page organically or run paid ads to expand your brand’s reach. Fortunately, you can use a free video maker with tons of video ad templates to make the process easier.
With this digital solution, you can create ads even if you don’t have any editing experience. When you leverage the right tools, you can gain more followers and amplify engagement rates. However, Facebook ads are not the only surefire way to get attention. Don’t forget the organic component! In this article, we explore what no one is talking about. We will teach you ten best-kept secrets about growing your Facebook Business Page. Stay tuned to these marketing hacks that can serve as your Facebook blueprint in scaling up your brand.
Make Sure You Complete the Right Information
If you want to get more attention and followers on your Facebook page, you must start with a solid foundation. Don’t forget to fill your page with correct and complete information, including your industry and working sectors. Facebook provides tons of options, so pick what works best for you. For example, you can fill up the following if it applies:
- Working days
- Working hours
- Business type
- Email address
- Official website
- Phone number
When you complete all these details, Facebook considers your business serious and legitimate. As a result, the page would even suggest different steps to improve your page. If you want to reach your target audience, do this commonly skipped part. Fill things manually to ascertain you get all the details right.
Work on the Profile Picture and Cover
Ever heard of the saying, don’t judge the book by its cover? Well, this doesn’t apply to our favorite social network because the majority of Facebook users judge you by your cover and profile pic. If you want to foster trust and showcase your brand’s authenticity, use a high-quality profile picture and cover image. You should resize your images properly so that they can fit the aspect ratios of the platform.
This strategy helps attract more users to your page. Thus, you must take the time to design it to ensure you make a great impression on anyone who drops by. It would help to follow these tips:
- Pick a clear cover image that showcases your brand’s values
- Do not use a random photo cover or profile
- For the profile, your logo will also work
Prioritize Publishing Content Regularly
Your audience always wants to hear something new. For this reason, you should use publish regular content on your page. This strategy helps you create more engagement on your page. At the same time, it attracts people to your store and website, increasing both foot and site traffic.
For best results, work on good quality content. Use your digital tools, for example, ready-made templates in your free video maker, to come up with different ideas. Besides, these are customizable to fit your needs. Moreover, steer clear from substandard content because this will turn off your followers and create a negative impression.
Capitalize on Hashtags
When crafting captions, most people forget to use hashtags. Keep in mind; this hashtag will help your content reach the right people who may need your goods or services. Sadly, some newbie marketers use generic hashtags like #viral or #trending. They erroneously think that putting these tags will automatically make their posts popular. However, this is nothing but a myth.
Instead, research important keywords related to your brand and use those. Utilizing the right hashtag results in marketing your message to the right group of people. Thus, use relevant hashtags that are connected to your posts. Otherwise, this tactic may backfire, and your message will not get to the right group.
Make Your Own Videos With a Free Video Maker
Make your videos and upload them on Facebook because videos reign supreme. Compared to other content formats like long posts or plain images, videos have the best engagement rates. Use your free video maker to curate fun video content like:
- Video testimonials
- Behind the scenes footages
- Product reviews
You can play around with your free video maker and create all sorts of compelling video content. Your followers will love this because videos entice the most senses. Unlike long articles that take time to read or flat pictures, videos can say a lot of information and show all angles in a short snippet. No wonder Facebook users love videos and cannot get enough of them.
Work Hard on Inviting Friends
If you want to increase your Facebook page likes, do not be ashamed and invite your friends. First of all, there’s nothing embarrassing in seeking support from your friend’s list. If they are close to you, chances are they will gladly like your page. Hence, after creating the Facebook page, use the prompt that invites all the friends in your personal account to like your page.
From there, you can also send a private message to your close friends to please like the page. Rember, the worst they can do is say no, and that’s okay. But at least you tried! Because if they say yes, then you are one step closer to increasing your follower count.
Share Page Content in Your Timeline
Make it a habit to post whatever you put on your Facebook page into your own main Facebook profile. Don’t put your hard work to waste. After tweaking your videos in your free video maker or editing blog post, give your content more exposure by sharing it.
On top of that, don’t forget to ask your close friends to share the post as well. You can also tag people who have a lot of followers, so your post will appear on their timeline. This move expands your reach by leaps and bounds. And of course, don’t forget to leave a reply to comments and answer questions.
In summary, Facebook is an excellent platform that can do wonders for your business. Utilize these secret hacks to grab more customers for your business. Though most people don’t talk about these strategies, following them will increase your page followers. Besides, if you are truly determined to see your page grow, create high-quality content consistently. And while you’re at it, cross-post this to other platforms like Twitter, Instagram, and LinkedIn. The more, the merrier!