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Facebook Marketing 101: What No One Is Talking About

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Facebook Marketing 101

Facebook proves that it is the most popular social media platform, with over 2 billion active users globally. If you want to boost brand awareness and increase profits, Facebook works remarkably well. You can grow your page organically or run paid ads to expand your brand’s reach. Fortunately, you can use a free video maker with tons of video ad templates to make the process easier. 

With this digital solution, you can create ads even if you don’t have any editing experience. When you leverage the right tools, you can gain more followers and amplify engagement rates. However, Facebook ads are not the only surefire way to get attention. Don’t forget the organic component! In this article, we explore what no one is talking about. We will teach you ten best-kept secrets about growing your Facebook Business Page. Stay tuned to these marketing hacks that can serve as your Facebook blueprint in scaling up your brand. 

Make Sure You Complete the Right Information

If you want to get more attention and followers on your Facebook page, you must start with a solid foundation. Don’t forget to fill your page with correct and complete information, including your industry and working sectors. Facebook provides tons of options, so pick what works best for you. For example, you can fill up the following if it applies:

  • Working days
  • Working hours
  • Location
  • Business type
  • Description 
  • Email address
  • Official website
  • Phone number 

When you complete all these details, Facebook considers your business serious and legitimate. As a result, the page would even suggest different steps to improve your page. If you want to reach your target audience, do this commonly skipped part. Fill things manually to ascertain you get all the details right. 

Facebook Marketing

A Woman Taking Video of Her Friend · Free Stock Photo (pexels.com)

Work on the Profile Picture and Cover

Ever heard of the saying, don’t judge the book by its cover? Well, this doesn’t apply to our favorite social network because the majority of Facebook users judge you by your cover and profile pic. If you want to foster trust and showcase your brand’s authenticity, use a high-quality profile picture and cover image. You should resize your images properly so that they can fit the aspect ratios of the platform.

This strategy helps attract more users to your page. Thus, you must take the time to design it to ensure you make a great impression on anyone who drops by. It would help to follow these tips:

  • Pick a clear cover image that showcases your brand’s values
  • Do not use a random photo cover or profile
  • For the profile, your logo will also work

Prioritize Publishing Content Regularly

Your audience always wants to hear something new. For this reason, you should use publish regular content on your page. This strategy helps you create more engagement on your page. At the same time, it attracts people to your store and website, increasing both foot and site traffic. 

For best results, work on good quality content. Use your digital tools, for example, ready-made templates in your free video maker, to come up with different ideas. Besides, these are customizable to fit your needs. Moreover, steer clear from substandard content because this will turn off your followers and create a negative impression. 

Capitalize on Hashtags

When crafting captions, most people forget to use hashtags. Keep in mind; this hashtag will help your content reach the right people who may need your goods or services. Sadly, some newbie marketers use generic hashtags like #viral or #trending. They erroneously think that putting these tags will automatically make their posts popular. However, this is nothing but a myth.

Instead, research important keywords related to your brand and use those. Utilizing the right hashtag results in marketing your message to the right group of people. Thus, use relevant hashtags that are connected to your posts. Otherwise, this tactic may backfire, and your message will not get to the right group. 

Facebook Marketing

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Man in Black Round Neck Shirt Recording a Video · Free Stock Photo (pexels.com)

Make Your Own Videos With a Free Video Maker

Make your videos and upload them on Facebook because videos reign supreme. Compared to other content formats like long posts or plain images, videos have the best engagement rates. Use your free video maker to curate fun video content like:

  • MTV’s
  • Slideshows
  • Q&As
  • Video testimonials
  • Behind the scenes footages
  • How-tos
  • Product reviews

You can play around with your free video maker and create all sorts of compelling video content. Your followers will love this because videos entice the most senses. Unlike long articles that take time to read or flat pictures, videos can say a lot of information and show all angles in a short snippet. No wonder Facebook users love videos and cannot get enough of them.

Work Hard on Inviting Friends

If you want to increase your Facebook page likes, do not be ashamed and invite your friends. First of all, there’s nothing embarrassing in seeking support from your friend’s list. If they are close to you, chances are they will gladly like your page. Hence, after creating the Facebook page, use the prompt that invites all the friends in your personal account to like your page. 

From there, you can also send a private message to your close friends to please like the page. Rember, the worst they can do is say no, and that’s okay. But at least you tried! Because if they say yes, then you are one step closer to increasing your follower count. 

Share Page Content in Your Timeline

Make it a habit to post whatever you put on your Facebook page into your own main Facebook profile. Don’t put your hard work to waste. After tweaking your videos in your free video maker or editing blog post, give your content more exposure by sharing it. 

On top of that, don’t forget to ask your close friends to share the post as well. You can also tag people who have a lot of followers, so your post will appear on their timeline. This move expands your reach by leaps and bounds. And of course, don’t forget to leave a reply to comments and answer questions. 

Final Word

In summary, Facebook is an excellent platform that can do wonders for your business. Utilize these secret hacks to grab more customers for your business. Though most people don’t talk about these strategies, following them will increase your page followers. Besides, if you are truly determined to see your page grow, create high-quality content consistently. And while you’re at it, cross-post this to other platforms like Twitter, Instagram, and LinkedIn. The more, the merrier!

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Digital Marketing

Can Social Media Improve Your Company’s Sales?

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Social Media

Different companies employ different techniques to generate leads, which can be converted into sales. Some use top sales enablement tools, including Content Camel, while a few also leverage the potential of social media platforms.

Particularly, talking about the latter, using social media for marketing is no longer an option, rather a necessity. If you want to interact with customers, acquire useful information, and grow your business, it is a must-have. If you don’t incorporate social media in your digital marketing strategy, you’re missing out on a simple, inexpensive, and effective way to reach over half of the world’s population. Let’s look at how you may use social media to engage with customers, and expand your business.

Increase Brand Awareness

Clients can’t become customers if they aren’t aware that you exist. By allowing you to access a large audience with minimal time and effort, social media enhances your visibility to potential consumers. With the establishment of a firm presence on all of the major social media sites, you will have nothing to worry about.

Some social networking platforms are overloaded with noise from businesses striving to advertise their goods, so it is easy for a client to feel overwhelmed. Companies find it a lot easier to stand out in this competitive market by utilizing articles, videos, and images on digital fronts.

Polish Your Brand

The ability to build genuine inner relationships is one of the most crucial advantages of social media for the firm. Demonstrate how you’re staying true to your brand principles, how your product functions in the real world, and how you emphasize the needs of your staff and customers.

Expose your followers to the individuals that make up your firm and showcase how existing customers are utilizing and profiting from your products. Realism creates a sense of security. As a result of this trust, marketing awareness increases, and new business is generated. Social media is the best place to get authentic.

Raise Website Traffic

Increased site traffic may be achieved by using social media postings and marketing. Sharing high-quality material from your blog or website on social media is a terrific approach to get more eyes on your work as soon as it’s published.

Participating in social discussions may also help you raise awareness, gain new followers, establish your expertise, and drive traffic to your website. Provide your website address throughout your social media pages so that everyone who wants to learn further about you can do it in one tap.

Provide Support

Companies and their consumers have effectively broken up boundaries due to social media. Many users now use social media profiles to resolve issues or locate information instead of calling a customer support line.

By providing help via social media, you may establish a reputation as a responsive, caring brand. For this, you need to create a method for keeping track of customer feedback, inquiries, and complaints on social media and try to respond to them as soon as possible.

Partner with Influencer

Customer selections are heavily influenced by recommendations from friends and family, as well as ratings. You create brand recognition and credibility by getting people talking about your product or company on social media, and you set yourself up for additional sales. Partnering with bloggers who have a significant social media following and can bring that following’s attention to your brand is one of the most effective ways to drive social brand awareness.

The Takeaway

Although social media is an essential part of your company’s marketing plan, it is not necessarily tough to manage. Create a profile as soon as possible and start connecting with your consumers. However, having a strategy is important, without it, you will be aimless.

As technology continues to invade our daily lives, more customers will look to new and upcoming social platforms to make purchasing decisions. Those with a strong social media presence and branding will experience greater conversion rates, whereas those without active social media efforts may lose potential customers. Coupled with the use of best sales enablement tools, you can create a killer sales strategy that can take your business to new heights.

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Digital Marketing

A Step-by-Step Guide on How to Start a Live Stream on YouTube

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Live Stream on YouTube

According to some research, 1.8 billion people use YouTube each month.

f you want to reach all of those people, you should learn how to start a live stream on YouTube.

Thankfully, we have the perfect guide for you to learn how, so make sure you keep reading!

Activate Your Channel

Anyone can go live on YouTube, but you will need 1,000 followers to stream from your phone. However, anyone can stream from their computer.

If you don’t have those followers, you might want to focus on getting them and then going on a live stream.

However, once you do have those followers, you can go to your channel and make sure that the live streaming option is activated on your account.

To do that, all you’ll need to do is click the video camera icon that you’ll see in the top right hand corner. Then select Go Live.

After that, it’ll take about twenty-four hours for YouTube to register it.

Decide How to Record Your Stream

Now you can find some of the best livestreaming equipment to stream your video.

You can either use a web or mobile cam or even use encoder streaming.

Your laptop might be the easiest option because you don’t have to download any extra software. However, you may have a lesser quality as well.

Find a Good Time

There’s never a great time to go live, so you’ll have to figure out what timing works best for you and your viewers.

Go into YouTube Analytics and look at your videos to see when they normally get the most views. This will give you a good idea of when the viewers might be willing to tune into your channel.

You should also figure out where they’re watching that from because you’ll have to factor in the time zones as well. If you’re still not sure when to go live, ask your viewers what they want, and then start recording and post your video!

View Your Analytics

Once you’ve recorded and posted your video, check the YouTube Analytics to see how well it did. This will help you celebrate success, but you can also plan for future YouTube live streaming.

You should pay attention to data points like if you got any new subscribers (or lost some).

When you post your archived video up, you should keep track of those analytics as well.

Learn More About How to Start a Live Stream on YouTube

These are only a few things to know about how to start a live stream on YouTube, but there are many more things to keep in mind.

We know that starting your own channel and becoming an influencer can be overwhelming, but we’re here to help you out.

If you enjoyed this article, make sure that you explore our website to find more articles just like this one.

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Digital Marketing

5 Secrets of a Great SEO Strategy

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SEO Strategy

Did you know that people make around 3.5 billion Google searches per day? Over the course of a year, that amounts to 1.2 trillion queries!

Because Google is the #1 way that consumers look for goods and services, it’s critical that you invest in a quality digital marketing campaign. Coming up with an effective and comprehensive SEO strategy is a huge part of this. Read on to learn how you can take your digital marketing strategy to new heights.

1. Optimize On-Page…

There are two aspects to a cohesive SEO campaign. The first, on-page SEO, refers to manipulations that you perform on your webpage. These actions are meant to make your site more appealing to Google crawlers.

Creating quality content is a huge part of this. Make sure that blog posts are highly readable by using short paragraphs and sentences. Keep people interested with unique facts and simple language.

Keyword research and use are important for all of your content. You need to research what keywords have the highest search volume (SV) and keyword difficulty (KD) on tools like SEMrush. You then sprinkle these keywords throughout the text.

Internal linking, HTML, tagging, and load speed are a few other on-page SEO facets.

2. …But Don’t Forget Off-Page SEO

Off-page SEO, the other aspect of a marketing campaign, refers to manipulations that you make outside of your website.

Linking to and from other reputable websites shows Google crawlers that you’re also reliable. They’ll index you higher because they believe that you’re the best content for specific queries.

Other aspects of off-page SEO include getting good reviews, having a social media presence, and creating an email campaign.

3. Choose the Right SEO Services

DIYing your SEO campaign is never a good idea. You need access to professional research tools and content writers to ensure that your site stands out.

Look into top-notch SEO company locations near you and reach out to experts. These professionals will get back to you ASAP to help determine what your SEO campaign needs. They’ll also help you to produce many types of quality web content.

4. Invest in Local SEO

People often make searches for services near them. This is awesome for you as a business in their area because you can target customers that have the ability to come to you. This is especially important if you’re based in a physical location.

Claim your Google My Business listing ASAP. Optimize your blog posts for those who make ‘near me’ searches. Use the names of your city and town in the keywords that you select.

5. Post Quality Content

Finally, make sure that all of the content you post is engaging. Consumers want to see blog posts, videos, and graphics that actually interest them. If they don’t, they’re going to click away from your website.

Keep topics relevant to your target audience. Make sure that you’re talking about something that they’re actually excited to read about.

Create a Comprehensive SEO Strategy Today

Now that you know how to invest in an effective SEO strategy, it’s time to get started. Check out the ‘digital marketing‘ tab on our home page for more tips on how to integrate SEO into your business. You can also check out the ‘business’ section of our website with more ideas on how to boost your startup’s visibility.

Start browsing today to take your business and marketing campaign to the next level!

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