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Artificial intelligence in Digital Marketing

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Artificial intelligence in Digital Marketing

A look at the title, Artificial intelligence in digital marketing and you will feel that it is the right article written in accordance with the trend. In the olden ages, the technology innovations used to be beneficial only on equipment and for industries. But when social media expanded its forte in the life of humans, seldom did any marketer visualize the impact it had on the business. But it is past some ten years, or so, that social media has changed the very aspect of marketing in the globe. Now, digital marketing is the order of the day. Every company, worth its name in the industry is banking on the data given by the digital marketing team to make strategies for the next month. But technology has moved even forward. In this article of artificial intelligence in digital marketing, we look at some trends that will rule this year, that is 2019. 

Artificial intelligence in Digital Marketing

Five Years Ago

It was only half a decade before, that many marketers were finding it difficult to inculcate artificial intelligence in their marketing strategies. However, since 2017, the trend has changed. It is estimated that nearly 70 percent of companies (we mean the SMB and even large corporations have included AI in their strategies). Now, in 2019, the trend has entirely changed with many of the companies opting for digital marketing. And do you know that the recent trend is artificial intelligence in digital marketing is more preferred and the topic of the year rather the Internet of Things and Home Automation? 

Is Only Artificial Intelligence Used in Digital Marketing?

No, there are other related sciences such as machine learning, natural language processing and even deep learning which are used in digital marketing strategies of a company. 

  1. Content Creation

Let us take a situation. You reside in Mumbai and have a computer repair shop. To increase your profits, you have tied up with the best home improvement company which offers doorstep repair services for computer repair in Mumbai. Now you also post ads on the internet. So how do you turn your target audience’s attention towards the business? By content. By using specific words on advertisements and posting on relevant platforms.

But do you have time for it? Getting to know the right words and all? It is here that the AI has come in handy. There are some online tools (paid version) where you can get to know the requirements of your target audience and generate words accordingly. Do you know that there are AI tools which can help create content? For example, just check on the internet for Quill, and Wordsmith. 

  1. EMAIL MARKETING

This marketing strategy was used by marketing agencies and marketing teams since the beginning of the internet. But back then, it was the same email that went to thousands of customers. In recent times, personalized email has come to the picture, courtesy, artificial intelligence.

Okay, let us take an example. You have a computer repair shop in Mumbai. Now, with the help of the small digital marketing team, you know the target audience, their needs, and requirements. Now a customer who is staying near a place which has many companies will have laptops. On the other hand, a customer who stays in semiurban areas will have desktop computers.

Now if you are going to send an email regarding doorstep repair services to the urbanite, you should send content related to the laptops. On the other hand, if you have to send email for the semi-urbanite it should be related to the computer. Please note, that this change of content and the requisite data, you can get because you have implemented artificial intelligence algorithms in the digital marketing applications. 

With machine learning, the algorithm can determine the time, the weekday the mail with the requisite content can be sent to the user. Now, don’t you think that this strategy will generate more leads and revenue instead of the earlier version of sending the same email content to thousands of customers? Want to know more? Persado, Boomtrain, and Phrasee are some of the AI tools that are used in email marketing. 

  1. DIGITAL ADVERTISING

Now, there is another aspect of artificial intelligence in digital marketing. Remember the places, where you see promoted ads on Google, Facebook, and Twitter. When you browse on Facebook, information gets stored on your demographics, interests so that the platform can know the best product to recommend buying for the requirement. 

  1. Searches

There was a time when you have to follow certain restrictions for searching on the internet. You need to type a full sentence to search for getting information on the topic. But now, the emphasis is on voice search. And with home improvement going by the likes of automation in electronic appliances, the focus is on getting the words in your content which has been preferred by customers. Just look around yourself. There are so many devices such as Google Home, Amazon Echo as well as Siri from Apple. Yes, you also have the Cortana from Microsoft. Now, you can search for the relevant topic by just a voice or sending the text. 

Even the giant, Google has specified, that seventy percent of the searches in its engine revolves around very normal conversational language. So, the content of digital marketing for industries will change, that is, the long tail keywords will be replaced by short ones. 

  1. CHATBOTS

A time will come when the word artificial intelligence is mentioned, and you will be reminded of chatbots. The best example is of customer care service. If you call certain e-commerce websites, you can get apt responses. But please note, that it is a chatbot which gives the correct answer. If you look at the recent customer care services in any industry, they have mostly turned to customer-centric conversations. Chatbots can solve simple queries by customers. But in case of complex queries regarding products or services, the chatbot will reroute the query to another of its type, which is designed on the basis of machine learning. Now this chatbot can handle even complex queries. However, please note, that the chatbot can also note down your doubts and queries. In case a new product comes as per the requirements, you may get the notification in your mobile or email.

Conclusion

Have you read the article on artificial intelligence in digital marketing? Yes, there are other benefits of AI such as predictive analysis. We plan to focus more on this aspect in the next round of articles.

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Digital Marketing

What Is an SEO Agency?

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SEO Agency

If you’re new to the business world, you might wonder what an SEO agency does.

SEO is one of the essential aspects of modern-day marketing. But not everyone has the expertise to perform it and do the work themselves.

We’ve put together this article to show you precisely what is an SEO agency and why you must hire one.

Keep reading to get the lowdown on the benefits of an SEO agency.

What Is an SEO Agency?

SEO stands for Search Engine Optimization—a strategy to help your business reach the top in search engine rankings.

An SEO agency is a company that provides services to help businesses improve their SEO. This can include keyword research, link building, and content creation. They can also help companies to track their progress and make necessary changes.

What Does an SEO Agency Do?

SEO agencies employ a team of content writers, web developers, and SEO specialists. They work together to improve a website.

Sometimes, an SEO agency may also provide other online marketing services such as pay-per-click (PPC) advertising, social media marketing, and email marketing.

They optimize the website’s content, structure, and on-page elements. They create quality backlinks to a website to further improve its ranking.

The Benefits of Working With an SEO Agency

An SEO agency can help businesses to grow online.

Increased Visibility, Rankings, and ROI

This is the main aim of every SEO agency. Increased exposure means more website visitors, which results in more leads. More leads mean more sales and money for your business.

More Targeted Traffic 

This means that visitors visiting your site are more likely to be interested in your offer. They can be potential customers or clients.

Saves Time 

Trying to optimize your website on your own can take hours, if not days, and you may not even see results. An agency has the experience and know-how. They can do all the work for you and, in most cases, get you better results.

Do you want to know more about what they could offer? If yes, look here for more benefits of working with an SEO agency.

How to Choose an SEO Agency  

There are a few things to keep in mind before you hire an SEO agency to work with. Ask about their process and what kind of results you can expect.

Finding an agency that is a good fit for your business is also essential. Look for an agency that uses ethical SEO practices, such as white-hat techniques. This is to avoid getting your website penalized by search engines.

Do some research and ask for recommendations. Reach out, compare prices and get more information.

The Future of SEO Agencies

Agencies are likely to be more focused on enhancing the overall user experience. This includes improving the quality of the content and more accessible website navigation.

They should be able to keep up with the latest algorithm changes and adjust their client’s campaigns accordingly. It’s better to start working with one now to get your business on the right track.

Now that you know what is an SEO agency, there should be no confusion. You can now start looking for agencies to help you get the most out of online marketing.

Are you ready to take it to the next level? Read more of our blogs!

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Digital Marketing

A Complete Guide to Domain Name Ideas

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Domain Name Ideas

Are you looking for a great set of domain names to make a fortune?

Domain names have long been used as great digital assets to make a fortune. Even today, when anyone can make a website, domain names are still a great investment.

But how do you choose a great domain name — especially when so many great ones have already been taken?

This quick guide will show you some great domain name ideas that you can consider for your portfolio.

Here’s what you need to know:

The Guidelines of Buying a Domain Name

When you look for a new domain name to buy there are a few basic guidelines to consider. These aren’t necessarily hard-and-fast rules but they might help you find profitable domain names.

Here’s what you should consider:

  • It has a popular TLD extension
    • These can include .COM, .ORG, .NET, etc. It can also use popular extension used in industry such as .TV and .IO
  • The name should be a short as possible
  • It should be a word in common usage or that reaches a particular niche
  • It shouldn’t be a trademarked name unless you own the trademark
  • It should reflect a product, service, idea, location, action, etc.

These guidelines are ideal for acquiring a great domain name. Now let’s look at how you can find domain names that you can sell to potential buyers.

How to Reach Buyers

In most cases, you won’t sell your domain names to fellow investors. You want to look for an entrepreneur who’s intent on creating a website for their brand.

For example, you can start by looking at a particular niche that you can market to. For example, let’s say you’re trying to market to the cryptocurrency industry.

You want to buy domain names that fit this niche. Look for words that are popular in the cryptocurrency industry. These can include words such as:

  • Bitcoin
  • Crypto
  • Cryptocurrency
  • HODL
  • Fiat
  • Ethereum
  • Altcoins

After you find your ideal name then look for the TLD extension that works best for you. .COM will always sell and for particular industries there are other domain extensions that are popular.

For example, .IO is very popular among tech companies and digital companies. .TV is great for television stations, film production companies, streaming websites, video creators, etc.

It’s also best to collect a series of domain names before putting them up for sale. You should create a landing page on which you showcase your different domain names.

On the landing page place your contact information so that potential buyers can reach out to you.

Those Are the Best Domain Name Ideas

Now you know the best domain name ideas and how to sell them to potential buyers.

You want to follow our best practices of finding the ideal domain names. These should be short names that have popular domain extensions.

After you amass a collection of domain names, create a landing page to promote them. Reach out to buyers looking at creating a website for their particular niche.

You can find more entrepreneurial content on our blog.

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Digital Marketing

Can Social Media Improve Your Company’s Sales?

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Social Media

Different companies employ different techniques to generate leads, which can be converted into sales. Some use top sales enablement tools, including Content Camel, while a few also leverage the potential of social media platforms.

Particularly, talking about the latter, using social media for marketing is no longer an option, rather a necessity. If you want to interact with customers, acquire useful information, and grow your business, it is a must-have. If you don’t incorporate social media in your digital marketing strategy, you’re missing out on a simple, inexpensive, and effective way to reach over half of the world’s population. Let’s look at how you may use social media to engage with customers, and expand your business.

Increase Brand Awareness

Clients can’t become customers if they aren’t aware that you exist. By allowing you to access a large audience with minimal time and effort, social media enhances your visibility to potential consumers. With the establishment of a firm presence on all of the major social media sites, you will have nothing to worry about.

Some social networking platforms are overloaded with noise from businesses striving to advertise their goods, so it is easy for a client to feel overwhelmed. Companies find it a lot easier to stand out in this competitive market by utilizing articles, videos, and images on digital fronts.

Polish Your Brand

The ability to build genuine inner relationships is one of the most crucial advantages of social media for the firm. Demonstrate how you’re staying true to your brand principles, how your product functions in the real world, and how you emphasize the needs of your staff and customers.

Expose your followers to the individuals that make up your firm and showcase how existing customers are utilizing and profiting from your products. Realism creates a sense of security. As a result of this trust, marketing awareness increases, and new business is generated. Social media is the best place to get authentic.

Raise Website Traffic

Increased site traffic may be achieved by using social media postings and marketing. Sharing high-quality material from your blog or website on social media is a terrific approach to get more eyes on your work as soon as it’s published.

Participating in social discussions may also help you raise awareness, gain new followers, establish your expertise, and drive traffic to your website. Provide your website address throughout your social media pages so that everyone who wants to learn further about you can do it in one tap.

Provide Support

Companies and their consumers have effectively broken up boundaries due to social media. Many users now use social media profiles to resolve issues or locate information instead of calling a customer support line.

By providing help via social media, you may establish a reputation as a responsive, caring brand. For this, you need to create a method for keeping track of customer feedback, inquiries, and complaints on social media and try to respond to them as soon as possible.

Partner with Influencer

Customer selections are heavily influenced by recommendations from friends and family, as well as ratings. You create brand recognition and credibility by getting people talking about your product or company on social media, and you set yourself up for additional sales. Partnering with bloggers who have a significant social media following and can bring that following’s attention to your brand is one of the most effective ways to drive social brand awareness.

The Takeaway

Although social media is an essential part of your company’s marketing plan, it is not necessarily tough to manage. Create a profile as soon as possible and start connecting with your consumers. However, having a strategy is important, without it, you will be aimless.

As technology continues to invade our daily lives, more customers will look to new and upcoming social platforms to make purchasing decisions. Those with a strong social media presence and branding will experience greater conversion rates, whereas those without active social media efforts may lose potential customers. Coupled with the use of best sales enablement tools, you can create a killer sales strategy that can take your business to new heights.

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