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Artificial intelligence in Digital Marketing

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Artificial intelligence in Digital Marketing

A look at the title, Artificial intelligence in digital marketing and you will feel that it is the right article written in accordance with the trend. In the olden ages, the technology innovations used to be beneficial only on equipment and for industries. But when social media expanded its forte in the life of humans, seldom did any marketer visualize the impact it had on the business. But it is past some ten years, or so, that social media has changed the very aspect of marketing in the globe. Now, digital marketing is the order of the day. Every company, worth its name in the industry is banking on the data given by the digital marketing team to make strategies for the next month. But technology has moved even forward. In this article of artificial intelligence in digital marketing, we look at some trends that will rule this year, that is 2019. 

Artificial intelligence in Digital Marketing

Five Years Ago

It was only half a decade before, that many marketers were finding it difficult to inculcate artificial intelligence in their marketing strategies. However, since 2017, the trend has changed. It is estimated that nearly 70 percent of companies (we mean the SMB and even large corporations have included AI in their strategies). Now, in 2019, the trend has entirely changed with many of the companies opting for digital marketing. And do you know that the recent trend is artificial intelligence in digital marketing is more preferred and the topic of the year rather the Internet of Things and Home Automation? 

Is Only Artificial Intelligence Used in Digital Marketing?

No, there are other related sciences such as machine learning, natural language processing and even deep learning which are used in digital marketing strategies of a company. 

  1. Content Creation

Let us take a situation. You reside in Mumbai and have a computer repair shop. To increase your profits, you have tied up with the best home improvement company which offers doorstep repair services for computer repair in Mumbai. Now you also post ads on the internet. So how do you turn your target audience’s attention towards the business? By content. By using specific words on advertisements and posting on relevant platforms.

But do you have time for it? Getting to know the right words and all? It is here that the AI has come in handy. There are some online tools (paid version) where you can get to know the requirements of your target audience and generate words accordingly. Do you know that there are AI tools which can help create content? For example, just check on the internet for Quill, and Wordsmith. 

  1. EMAIL MARKETING

This marketing strategy was used by marketing agencies and marketing teams since the beginning of the internet. But back then, it was the same email that went to thousands of customers. In recent times, personalized email has come to the picture, courtesy, artificial intelligence.

Okay, let us take an example. You have a computer repair shop in Mumbai. Now, with the help of the small digital marketing team, you know the target audience, their needs, and requirements. Now a customer who is staying near a place which has many companies will have laptops. On the other hand, a customer who stays in semiurban areas will have desktop computers.

Now if you are going to send an email regarding doorstep repair services to the urbanite, you should send content related to the laptops. On the other hand, if you have to send email for the semi-urbanite it should be related to the computer. Please note, that this change of content and the requisite data, you can get because you have implemented artificial intelligence algorithms in the digital marketing applications. 

With machine learning, the algorithm can determine the time, the weekday the mail with the requisite content can be sent to the user. Now, don’t you think that this strategy will generate more leads and revenue instead of the earlier version of sending the same email content to thousands of customers? Want to know more? Persado, Boomtrain, and Phrasee are some of the AI tools that are used in email marketing. 

  1. DIGITAL ADVERTISING

Now, there is another aspect of artificial intelligence in digital marketing. Remember the places, where you see promoted ads on Google, Facebook, and Twitter. When you browse on Facebook, information gets stored on your demographics, interests so that the platform can know the best product to recommend buying for the requirement. 

  1. Searches

There was a time when you have to follow certain restrictions for searching on the internet. You need to type a full sentence to search for getting information on the topic. But now, the emphasis is on voice search. And with home improvement going by the likes of automation in electronic appliances, the focus is on getting the words in your content which has been preferred by customers. Just look around yourself. There are so many devices such as Google Home, Amazon Echo as well as Siri from Apple. Yes, you also have the Cortana from Microsoft. Now, you can search for the relevant topic by just a voice or sending the text. 

Even the giant, Google has specified, that seventy percent of the searches in its engine revolves around very normal conversational language. So, the content of digital marketing for industries will change, that is, the long tail keywords will be replaced by short ones. 

  1. CHATBOTS

A time will come when the word artificial intelligence is mentioned, and you will be reminded of chatbots. The best example is of customer care service. If you call certain e-commerce websites, you can get apt responses. But please note, that it is a chatbot which gives the correct answer. If you look at the recent customer care services in any industry, they have mostly turned to customer-centric conversations. Chatbots can solve simple queries by customers. But in case of complex queries regarding products or services, the chatbot will reroute the query to another of its type, which is designed on the basis of machine learning. Now this chatbot can handle even complex queries. However, please note, that the chatbot can also note down your doubts and queries. In case a new product comes as per the requirements, you may get the notification in your mobile or email.

Conclusion

Have you read the article on artificial intelligence in digital marketing? Yes, there are other benefits of AI such as predictive analysis. We plan to focus more on this aspect in the next round of articles.

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Digital Marketing

Tell-Tale Signs Your Business Requires Local SEO Service

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Local SEO Service

The business world has become quite vast due to the advancement in technology and transportation. A significant number of businesses have shifted to online operations and transfer goods and services with the help of movers. On the other hand, some businesses still have brick-and-mortar stores that offer service to the local community. The completion in that one has also exceeded significantly.

The consumers of the modern era resort to the use of search engines when they need to find some local product or service provider. On the other hand, your local business will only appear in their search results if you have optimized it for the local searches. Local SEO is a significant need of small and even big service providers to grab the eye of their target consumers.

Keep scrolling down this article to explore the tell-tale signs your business requires local SEO services.

Top 6 Indications You Need Help in Local SEO

There was a time when people used to ask around in the area or their community when they needed to find something. Nowadays, they ask Google or other search engines and follow their directions. If you have not optimized your online presence, the search engines will not guide people towards your business, which will significantly impact your operations and functioning.

Here are the top indicators you need help with local SEO, which you should not ignore or miss.

1. Unawareness about Local Search Traffic

The most triggering indicator that you need help in managing local SEO is that you are unaware of your local search traffic. It means that you do not know from where your local landing pages are getting the traffic. When you do not know this, you cannot use any strategies to improve it. On the other hand, your competitors might have SEO experts on board that help them maintain an edge over you and cause you loss.

2. Poor Understanding of Local SEO

Search engine optimization is a vast field, and local SEO is just a small subfield of it. It plays a crucial role in ranking your business or website higher in the local search engines. However, if you have a poor understating of what local SEO is and how it works, you will not be able to utilize it to improve your rankings. Following the local SEO tips might prove a lifesaving straw for you.

3. No Idea about Business Citations

Business citations include the name, address and general contact information like the phone number or the email address. These details are mentioned on your website or other webpages, so your target audience can find them and contact you easily. On the other hand, if you have no idea about business citations, you are definitely in trouble and need the support of SEO experts.

4. Higher Bounce Rate

Having a higher bounce rate of your website is another warning indicator that you need help in managing SEO. Bounce rate increases when a user lands on your web page and moves to another page or close it immediately, without fully exploring it. To resolve the issue, you have two options at hand, either learn to decrease high bounce rates or resort to the help of experts.

5. Higher Competitor Rankings

When the users enter a query in the search engine, they will only pay attention to the results in the first three to five positions. At the most, they will only explore the results on the first page. If your competitors are ranking on the first page, your target audience might fall in their lap, and you will lose the opportunity of winning a client. In other words, if your competitors are enjoying higher rankings, it is an indicator that you need help in local SEO services.

6. Lack of Time and Resources 

Lastly, if you are somehow aware of all the tell-tale signs that you lack in local SEO but do not have enough time and resources to optimize it, it is the biggest indicator you need help. So, stop trying to cover your inexpertise under the excuse of lack of time and resources and hire experts from companies offering SEO services in Dubai and let the experts work their magic to make you appear on the first page of search engines.

Do not ignore the indicators and take due action!

If you are aware of the indicators of local SEO requirements and ignoring them on purpose, you are your biggest enemy. On the other hand, if you have just now realized that you are experiencing these indicators, your need to acknowledge your lacking and find the right support. You can contact SEO experts to take care of all the tell-tale signs and convert them into your strengths. Don’t be mean to yourself and take the due steps towards success and development.

Read Also : 8 Mistakes to Avoid When Writing Your Meta Descriptions

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Digital Marketing

How Ecommerce Stores Can Lift Less Inspiring Products and Brands

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How eCommerce Stores Can Lift Less Inspiring Products and Brands

Venturing into the eCommerce industry is a bold step a firm can take, and is a highly promising business. However, if not handled well, then it can even overturn. The eCommerce industry has seen a lot of growth during the COVID-19 lockdown. It is because of hindered transport. Buying online is the only option if the local stores are closed or inaccessible due to the lockdown. 

Even with a well-established eCommerce website development company or omni channel business, being able to sell all products is a big challenge, even for some of the eCommerce giants like Amazon. However, there are ways to ensure that every product gets attention and gets sold in time. 

Here are some of them as follows.

It is a well-known fact that products sell due to their utilities and after-sales service. In the eCommerce industry, the after sales service is usually handled by the online dealer. This instills trust in the customers, whereas the utility of a product is more of a subjective matter. 

Products that have intrinsic utility have a high demand; however, those that do not have real utility can be optimized for it by writing elaborate and attractive descriptions. The description helps the readers get a better insight into the products and their usefulness. 

As an example, digital watches have more useful features than their analog counterparts. Usually, they all have features like date, month, and day of the week, am/pm marker, and light, apart from regular timekeeping. Thus, digital watches have more utilities than analogue watches. Also, digital watches are less expensive than analogue watches. 

Elaborating on each of the utilities and overall features of digital watches can increase sales. 

  • Use the SEO method

Digital marketing is incomplete without SEO (Search Engine Optimization). It is a process in which the SEO expert writes informative and attractive articles about the products. Some blogs also compare the products and give detailed reviews that help the buyers simplify their choice.

Some products and brands are the most preferred in the market; it is possible due to word of mouth spread by their users. However, for some products to reach that level there has to be enough hype or at least awareness in the market. 

SEO is one such method that helps a product or its brand get the right market awareness in the first place and increase its market value steadily. Ecommerce SEO services can help a firm increase sales in short as well as the long run.

  • Make bundles of irresistible deals

Customers who show interest in a particular product most possibly need it. If he or she requires one product, then they most probably need other related products too. At times, they are reluctant to try other similar stuff or are not mentally prepared for it. 

However, offering a whole bundle with all the items one may use can be a good way of increasing sales and some items that do not easily grab attention. 

For instance, a customer who buys dog food is very likely to respond to other similar stuff like a dog leash, paw gloves, dog shampoo, and so. One way to pursue them in buying the other stuff is by giving suggestions; another way is by making attractive bundles and giving several combo options. This way, one bundle is not too expensive, and the different bundles have different deals. 

  • Make in-depth brand profiles

Along with boosting individual products’ sales, boasting the brands can also be the right way of increasing customer engagement and, thus, sales. 

Nowadays, most brands have their personage; their impressionable logo, symbol, and so make people intrigued enough to explore the brand more. Some firms are not well-established brands but have excellent products. Writing detailed profiles of such a brand can be a good way to grab attention from customers and increase the brand’s and its products’ market value. 

Besides, as an eCommerce business, you will take care of the after sales service to ensure that the potential customers will trust in the brand. It is needless to say that such a marketing strategy will help you in the short as well as long run.

Moreover, if these brands gain the right amount of repute, then you can have more benefits like the long-term relationship for being an endorser.

Conclusion

Having an eCommerce company can help you reach the heights of success that you have always dreamt of; however, using the right marketing tactics can help you get the best sales output. As an aspiring eCommerce firm, selling only reputed products will not help you excel. You have to be able to sell products that are unable to grab customer attention. With the guide above, you can excel in this aspect too.

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Digital Marketing

8 Things You Must Not Skip In A Healthcare Marketing Plan

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Healthcare Marketing Plan

If you want to create a healthcare marketing plan, then you need to do a good job. This plan must be well structured because it can lead to a massive expansion of your company, or it can lead to the speedy destruction of your company. To prepare a marketing plan for a healthcare centre, you may be wondering what you need to include. What are the necessities? What do I leave out? What must I include? These are the kind of questions that may be running through your mind.

Luckily, this guide was made specifically for you. It is a guide that describes 8 things that you MUST not skip in your marketing plan.

Important Marketing Tips That You Must Consider

 

  • An Audit for your products and Services

 

This is the very essence of the marketing plan. What are you selling? What services do you offer? How well do you know your services? You must structure your audit in such a way that every possible question in a potential client’s mind is answered. You can do this by making a simple assumption. Put yourself in the mind of a customer that needs the kind of service you offer. Now, imagine all the possible questions you would need answers to in order to trust the seller. Good. Start by answering all those questions in your audit. 

The way you handle your audit will give you a better chance of winning a customer’s trust. 

 

  • Have a clear understanding of your customer’s Persona.

 

What kind of audience does your product target? You must have a clear understanding of the type of people your services attract. Conduct proper reviews and communicate with your existing customers. Track your customers and see where they are coming from. When you learn the persona of your customers, it becomes easier to create services and messages that can fit into that persona.

People tend to trust people that understand them. When you show that you understand your customers, you secure the ones you have and get even more customers.

 

  • Apply the SMART business move

 

SMART is a popular acronym that means Specific, Measurable, Attainable, Relevant and Timely. When your marketing plan is SMART, you are already on your way to success. SMART goals are easy to identify because people can see exactly what you are trying to do. Nobody wants to be a customer to a non-transparent organisation. They need to know that the services you offer are attainable as they are relevant and specific. An excellent way to get a Smart plan is by categorising your goals. Your goals can be; Business goals, Marketing goals or Sales goals.

 

  • Explain the Sales Process and have a lead identification Overview

 

Go into details when trying to explain the sales process. To enable you to talk about it in details then you need to understand it. Talk about the objectives of collective sales, the best lead sources, and the reasons for good sales, and then give a general overview of the buying process. If possible, involve marketers in the sales calls. 

Also, define qualified leads to help you work toward achieving them, and to make sure everyone on the team has the same lead goal in mind.

 

  • Create a Gap Analysis

 

A gap analysis involves gauging your current marketing efforts with respect to your desired results. A good strategy for Healthcare marketing in London will leave room for assessments. Learn the new approaches you need to take. Check your competitors and assess their methods. There may be something new to learn from them. When conducted properly, a gap analysis will help you see many possible areas of opportunities.

 

  • Campaign Foundations

 

Lay good foundations for your campaign. How do you intend to draw customers through you? Prepare social media platforms through which you can communicate better with your clients, make email templates. Just do whatever it is you need to do to ensure that you are ready for the campaign before you begin.

 

  • Have a good strategy

 

This is where you get to explain the ‘whys’ and ‘hows’. What exactly are the actions you plan to take to make your business a success? Make sure your plan is specific. If you are blogging, put your first set of eye-catching contents together and come up with the best keywords and content titles.   

 

  •  Know your Subject Matter Experts

 

Your SMEs should be close to you. They are the ones you run to for reviews of content, they will help push your campaign and get it to reach people, and some of them can discuss with media personalities and get you online. This group is extremely helpful. 

DubSEO Healthcare marketing Agency have experts that bring you a distinct market plan to make your business successful. At DubSEO, we are interested in the success of your business, and so we strive to satisfy our clients. Contact us today.

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