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Artificial intelligence in Digital Marketing

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Artificial intelligence in Digital Marketing

A look at the title, Artificial intelligence in digital marketing and you will feel that it is the right article written in accordance with the trend. In the olden ages, the technology innovations used to be beneficial only on equipment and for industries. But when social media expanded its forte in the life of humans, seldom did any marketer visualize the impact it had on the business. But it is past some ten years, or so, that social media has changed the very aspect of marketing in the globe. Now, digital marketing is the order of the day. Every company, worth its name in the industry is banking on the data given by the digital marketing team to make strategies for the next month. But technology has moved even forward. In this article of artificial intelligence in digital marketing, we look at some trends that will rule this year, that is 2019. 

Artificial intelligence in Digital Marketing

Five Years Ago

It was only half a decade before, that many marketers were finding it difficult to inculcate artificial intelligence in their marketing strategies. However, since 2017, the trend has changed. It is estimated that nearly 70 percent of companies (we mean the SMB and even large corporations have included AI in their strategies). Now, in 2019, the trend has entirely changed with many of the companies opting for digital marketing. And do you know that the recent trend is artificial intelligence in digital marketing is more preferred and the topic of the year rather the Internet of Things and Home Automation? 

Is Only Artificial Intelligence Used in Digital Marketing?

No, there are other related sciences such as machine learning, natural language processing and even deep learning which are used in digital marketing strategies of a company. 

  1. Content Creation

Let us take a situation. You reside in Mumbai and have a computer repair shop. To increase your profits, you have tied up with the best home improvement company which offers doorstep repair services for computer repair in Mumbai. Now you also post ads on the internet. So how do you turn your target audience’s attention towards the business? By content. By using specific words on advertisements and posting on relevant platforms.

But do you have time for it? Getting to know the right words and all? It is here that the AI has come in handy. There are some online tools (paid version) where you can get to know the requirements of your target audience and generate words accordingly. Do you know that there are AI tools which can help create content? For example, just check on the internet for Quill, and Wordsmith. 

  1. EMAIL MARKETING

This marketing strategy was used by marketing agencies and marketing teams since the beginning of the internet. But back then, it was the same email that went to thousands of customers. In recent times, personalized email has come to the picture, courtesy, artificial intelligence.

Okay, let us take an example. You have a computer repair shop in Mumbai. Now, with the help of the small digital marketing team, you know the target audience, their needs, and requirements. Now a customer who is staying near a place which has many companies will have laptops. On the other hand, a customer who stays in semiurban areas will have desktop computers.

Now if you are going to send an email regarding doorstep repair services to the urbanite, you should send content related to the laptops. On the other hand, if you have to send email for the semi-urbanite it should be related to the computer. Please note, that this change of content and the requisite data, you can get because you have implemented artificial intelligence algorithms in the digital marketing applications. 

With machine learning, the algorithm can determine the time, the weekday the mail with the requisite content can be sent to the user. Now, don’t you think that this strategy will generate more leads and revenue instead of the earlier version of sending the same email content to thousands of customers? Want to know more? Persado, Boomtrain, and Phrasee are some of the AI tools that are used in email marketing. 

  1. DIGITAL ADVERTISING

Now, there is another aspect of artificial intelligence in digital marketing. Remember the places, where you see promoted ads on Google, Facebook, and Twitter. When you browse on Facebook, information gets stored on your demographics, interests so that the platform can know the best product to recommend buying for the requirement. 

  1. Searches

There was a time when you have to follow certain restrictions for searching on the internet. You need to type a full sentence to search for getting information on the topic. But now, the emphasis is on voice search. And with home improvement going by the likes of automation in electronic appliances, the focus is on getting the words in your content which has been preferred by customers. Just look around yourself. There are so many devices such as Google Home, Amazon Echo as well as Siri from Apple. Yes, you also have the Cortana from Microsoft. Now, you can search for the relevant topic by just a voice or sending the text. 

Even the giant, Google has specified, that seventy percent of the searches in its engine revolves around very normal conversational language. So, the content of digital marketing for industries will change, that is, the long tail keywords will be replaced by short ones. 

  1. CHATBOTS

A time will come when the word artificial intelligence is mentioned, and you will be reminded of chatbots. The best example is of customer care service. If you call certain e-commerce websites, you can get apt responses. But please note, that it is a chatbot which gives the correct answer. If you look at the recent customer care services in any industry, they have mostly turned to customer-centric conversations. Chatbots can solve simple queries by customers. But in case of complex queries regarding products or services, the chatbot will reroute the query to another of its type, which is designed on the basis of machine learning. Now this chatbot can handle even complex queries. However, please note, that the chatbot can also note down your doubts and queries. In case a new product comes as per the requirements, you may get the notification in your mobile or email.

Conclusion

Have you read the article on artificial intelligence in digital marketing? Yes, there are other benefits of AI such as predictive analysis. We plan to focus more on this aspect in the next round of articles.

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Digital Marketing

Why Would You Hire A Digital Marketing Agency?

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Digital Marketing Agency

Most of the businessmen hire a marketing agency for their offline-marketing campaign because they need to place their ads on different platforms like, television, banners, billboards, newspapers and on the vehicles. But they do not hire a digital marketing agency for their online campaign. You need to spend more money on your online business than your conventional marketing platforms because most of the people now fulfil their needs through online searches only. 

Hire A Digital Marketing Agency

5 Benefits Of Hiring A Digital Marketing Agency 

Digital marketing agencies not only promote your products and services, but they can give a huge exposure to your business and they can allow your business to collaborate with some stakeholders. You can find some agencies that are working with multiple brands and businesses, and they can give you the following benefits:

  1. An online marketing agency can implement some innovative marketing strategies in your business. Do you know how to measure the effectiveness of an online advertisement? You can collect the data from your paid advertisement channels to measure the success rate of your last campaign, but you cannot improve the efficiency level of the same campaign without a digital marketing agency. They do not depend on the data; they can approach a person emotionally to buy or try your products once. So, they can increase the conversion rate of your ads and give you best returns on your investment. 
  1. You can find a creative team in every digital marketing agency. They have the ability to think something out of the box. They can invent new ways to promote your brand and business. They can put the right content like, video, image, illustration and catchy lines to engage with more audiences. Moreover, they can help you to promote your brand in a unique way. 
  1. Digital marketing agencies can create a direct market channel between your company and customers. Nowadays, people can raise their voice on their social media, and they can post some negative reviews on social media about your products or services. It will create a negative impact on your business because people can easily find such reviews online and they do not avail your products and services anymore. In this case, you can hire a digital marketing agency to save your business. If someone posts a negative review about your business, then your marketing agency will solve their problem by guiding them  in a right way. As a result, you can establish a business with 100% reliability. Such agencies have a customer support team and they can work for your business to solve the problems of your customers. 
  1. Online marketing agencies can provide best returns on your investment. If you have a small budget then you must go for the online marketing plans because online marketing is cheaper than conventional marketing. Plus, online marketing can give you instant result which you cannot expect from conventional marketing channels. You can find various digital marketing agencies online and you can ask for an initial consultation. You can collect the quote from 2-3 marketing agencies and compare their prices to choose an affordable option.   
  1. You can recruit some marketing professionals to build an in-house marketing team. They can help you to promote your brand in some conventional way and they can suggest you some marketing strategies time to time. On the other part, a digital marketing agency can spread your business across different channels, and they can promote your brand worldwide. Even, they can promote your brand through press releases. 

So, search for such digital marketing agencies online and choose the best one according to your budget. 

Read Also : 8 Things to Do Before Traveling for Business

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Digital Marketing

Why Alt Tag Is a Vital Piece for The Highest SEO Ranking?

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Why Alt Tag Is a Vital Piece for The Highest SEO Ranking

Using an image in your content is an incredible way to create huge traffic to your website. Google loves to get different images and when you use them in your content, it helps to boost up your site’s ranking on the search engine result page. Before going in-depth with the article, make sure you are attending Safety Eyewear programs for getting safety tips.

To search images on Google is becoming more and more popular with the days. And of course, images are one of the greatest sources to attract massive traffic because it helps you to enhance your ranking position on Google. Search Engine Optimization or SEO is one of the strategies that is involving more and more images to achieve the best visibility on the online portals.

Therefore, Alt text images are a promising technique of optimizing images on a search engine. This article is all about Alt tags and you must apply them in your SEO strategy. To get the best awareness about safety gears for eyes, you must in contact with the Eyeweb safety.

What is the use of Alt text?

The method of using Alt text got popularity same as the optimization of image description. It helps you to index better when people search in the search engine. The alt text is well known with the name of alternative text is offered an idea to the search engine bot to locate that specific image in your content.  

Generally, it is good practice in search engine optimization to apply the alt text of your image. Because it gives the idea to the search engine to recognize your image base text when a user uses search text in the search engine results.

Best advantages of Alt text on images:

Some users are still unsure about the actual advantages of alt text images in the ranking of search engines. First of all, the image itself cannot convey any meaning to the search engine bot. Therefore, this is the reason of alt text that is used for the understanding of bot that image is exactly for what.

 Besides, alt text helps to boost up your SEO campaign because it provides the facility for a bot to read the text with the associate image if it comes in the query of keywords search engine result.

There are plenty of means through alt text images can aid you to optimize SEO campaign, search ranking, and your content usability.

  • Alt text will make it possible to known your images if any user is using your website even at a very low internet connection.
  • The use of alt text is extremely helpful for the website user if he is trying to use a browser in which its graphical content cannot interpret.
  • It enhances the availability of your content to those reader’s incapacities.
  • It supports strengthening the importance of the image for your content even if the consumer selects the disabled images while browsing.

How to optimize alt text to enhance search ranking?

The alt text feature is one of the best search ranking tools that most websites use in their images to play better on the search ranking. So, to optimize your search ranking on the Google platform, we ensure that you are using proper alt text with the following basic rules.

  • Don’t mess your alt text with several keywords. Make sure you are not using more than ten words to explain your images through proper SEO.
  • For ecommerce websites, you should ensure that you are using the images by adding the model of your products for certain search results.
  • Explain your image in basic English.
  • Sometimes the use of HTML, in the case of using an image, most of the users become confused when they use alt tag and title for images. A title tag is for human readers and on the other hand, the alt tag is for the bot readers of search engines.
  • Make sure, the use of keywords is readable if you are using alt text.
  • If you are selling several products of one category, you should certainly give the different names of every product to provide dissimilarity on search results. 
  • For example, you can specify certain serial numbers, brands, or types to avoid reiterating the one alt text attribute on several images.

SEO and alt text attribute:

The use of alt text for the image is a good practice in the SEO category. Google depends on texts or keywords to get awareness about the image. Therefore, use relevant keywords stuff from content so that alt text can help in the optimization of search engines. 

Relevant keywords will come quickly in the query of the user’s search engine result. Besides, with the help of appropriate use of alt text, you can enhance the ranking of your web pages in the search result.  

So, finally, the alt tags are the idlest elements for marketers these days. So, avoid this mistake and you must use alt tags in your strategy of SEO. If you have no expertise in SEO techniques, hire an SEO agency for the best use of all categories for your website. Every element of the SEO tool is marvelous so, don’t miss any step to get the best ranking in the search result.

Read Also : Tell-Tale Signs Your Business Requires Local SEO Service

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Digital Marketing

Tell-Tale Signs Your Business Requires Local SEO Service

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Local SEO Service

The business world has become quite vast due to the advancement in technology and transportation. A significant number of businesses have shifted to online operations and transfer goods and services with the help of movers. On the other hand, some businesses still have brick-and-mortar stores that offer service to the local community. The completion in that one has also exceeded significantly.

The consumers of the modern era resort to the use of search engines when they need to find some local product or service provider. On the other hand, your local business will only appear in their search results if you have optimized it for the local searches. Local SEO is a significant need of small and even big service providers to grab the eye of their target consumers.

Keep scrolling down this article to explore the tell-tale signs your business requires local SEO services.

Top 6 Indications You Need Help in Local SEO

There was a time when people used to ask around in the area or their community when they needed to find something. Nowadays, they ask Google or other search engines and follow their directions. If you have not optimized your online presence, the search engines will not guide people towards your business, which will significantly impact your operations and functioning.

Here are the top indicators you need help with local SEO, which you should not ignore or miss.

1. Unawareness about Local Search Traffic

The most triggering indicator that you need help in managing local SEO is that you are unaware of your local search traffic. It means that you do not know from where your local landing pages are getting the traffic. When you do not know this, you cannot use any strategies to improve it. On the other hand, your competitors might have SEO experts on board that help them maintain an edge over you and cause you loss.

2. Poor Understanding of Local SEO

Search engine optimization is a vast field, and local SEO is just a small subfield of it. It plays a crucial role in ranking your business or website higher in the local search engines. However, if you have a poor understating of what local SEO is and how it works, you will not be able to utilize it to improve your rankings. Following the local SEO tips might prove a lifesaving straw for you.

3. No Idea about Business Citations

Business citations include the name, address and general contact information like the phone number or the email address. These details are mentioned on your website or other webpages, so your target audience can find them and contact you easily. On the other hand, if you have no idea about business citations, you are definitely in trouble and need the support of SEO experts.

4. Higher Bounce Rate

Having a higher bounce rate of your website is another warning indicator that you need help in managing SEO. Bounce rate increases when a user lands on your web page and moves to another page or close it immediately, without fully exploring it. To resolve the issue, you have two options at hand, either learn to decrease high bounce rates or resort to the help of experts.

5. Higher Competitor Rankings

When the users enter a query in the search engine, they will only pay attention to the results in the first three to five positions. At the most, they will only explore the results on the first page. If your competitors are ranking on the first page, your target audience might fall in their lap, and you will lose the opportunity of winning a client. In other words, if your competitors are enjoying higher rankings, it is an indicator that you need help in local SEO services.

6. Lack of Time and Resources 

Lastly, if you are somehow aware of all the tell-tale signs that you lack in local SEO but do not have enough time and resources to optimize it, it is the biggest indicator you need help. So, stop trying to cover your inexpertise under the excuse of lack of time and resources and hire experts from companies offering SEO services in Dubai and let the experts work their magic to make you appear on the first page of search engines.

Do not ignore the indicators and take due action!

If you are aware of the indicators of local SEO requirements and ignoring them on purpose, you are your biggest enemy. On the other hand, if you have just now realized that you are experiencing these indicators, your need to acknowledge your lacking and find the right support. You can contact SEO experts to take care of all the tell-tale signs and convert them into your strengths. Don’t be mean to yourself and take the due steps towards success and development.

Read Also : 8 Mistakes to Avoid When Writing Your Meta Descriptions

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